"The impressive thing about the Carlson School is that there's a lot more going on than meets the eye," says Jim Hield, vice president of marketing services at Cargill and a member of the institute's advisory board.  "Before I joined the board, I wasn't necessarily looking ot the Carlson School of the latest marketing research.  But now that I know it's there, I'm much more likely to pay attention to what's available."

Hield's group provides marketing consultancy services to Cargill's many businesses, including research and analysis, strategy and planning, branding, and marketing communications.  As a board member for the Institute for Research in Marketing, Hield has reinvigorated his own perspectives on marketing and recommended new approaches to clients.

The institute has supported connections between Cargill and the marketing community.  Hield has been part of several institute-hosted events, including a forum with the mayors of Minneapolis and St. Paul to raise greater national awareness of the region and its business community and two branding symposia that brought together academic and business communities to link theory and practice and create networking opportunities.

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