Jong An Choi is a first year student in the Carlson School's Ph.D. program for marketing and logistics management. He comes to the University of Minnesota with a BA in psychology and a firm foundation of doctoral work in social psychology at Seoul National University in Korea. Choi is a prolific researcher whose current interests include priming effects on goals and behavior, implicit attitudes towards brands, embodied cognition and emotion, the self and the decision making process, and cultural differences in consumer behavior.

Current Research Interests:

• Priming effects on goals and behavior
• Implicit attitudes toward brands
• Embodied cognition and emotion
• The self and the decision making process
• Cultural differences in consumer behavior

Jong An Choi CV

Jong An Choi, Ph.D. Student

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438

(612) 625-4825, fax (612) 624-8804

choi032@umn.edu