DEAN ADAMS is the Director, Corporate Brand at 3M. He has broad experience at 3M across markets including printing, industrial, electronics, consumer, automotive, marine, and medical products. He has worked extensively in Europe, Asia, Japan and Latin America, holding management positions in market research, strategic planning, product management and marketing operations management. Adams received a Bachelor of Physics from the Institute of Technology at the University of Minnesota, and Masters of Business Administration from the Carlson School of Management at the University of Minnesota.
PATRICK HANLON is Founder and CEO of Thinktopia, Inc., an idea engineering company dedicated to building communities around brands. Started in 2002 as a creative services company, the firm launches new brands, re-engineers existing brands and develops corporate culture for companies like Levi’s, Google, Microsoft, Wrigley’s, Taco Bell, Woolmark, and others. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future has been translated into five languages and has been included in the marketing curriculum at major universities including Berkeley and Johns Hopkins. Previously, as a senior executive at major ad agencies he worked on numerous well known brands including: Absolut, John Deere, H&R Block, Lego, and IBM. His 2003 Super Bowl spot for H&R Block was a Top 10 spot in consumer polls.
ROMAN PALUTA is Chief Marketing Officer for Carmichael Lynch, where his great passion for brands makes his task of marketing the Agency to potential Clients one that comes naturally. He began his advertising career with Leo Burnett Company in Chicago, where he managed brands for clients such as Kellogg’s and The Maytag Company and helped lead them to unprecedented business gains. He later joined Campbell Mithun in Minneapolis and helped launch several successful new products, while revitalizing established brands for DowBrands and General Mills. Paluta received his MS Degree in Advertising from the University of Illinois, and currently serves on the faculty at the University of Minnesota Journalism School.
KENT D. SELTMAN is the past chair of the marketing division and the brand team at Mayo Clinic. In that position he was one of the key drivers for strategic brand management and was the founding leader of the team that provided day-by-day oversight of the Mayo Clinic brand along with brand consultation, brand education, and brand-related research. Seltman frequently lectures and writes on healthcare marketing issues and has served as editor of Health Services Marketing, published by the American Marketing Association. He has co-authored the book Marketing Lessons from Mayo Clinic (scheduled for release in June), which focuses on the durability of the Mayo Clinic brand. Seltman holds an MBA with marketing emphasis from Rollins College and an MA and PhD in English Literature.
BRUCE TAIT is a Founding Partner of Tait Subler, LLC (formerly Fallon Brand consulting). He was recently recognized as one of the top 40 'marketing gurus' in the world by Britain's respected Admap magazine. His thinking on brands appears in The Art of Building Brands, and articles for Market Leader, BrandWeek, Admap and Brand Packaging. He's also been quoted as a brand expert in Time Magazine, The Wall Street Journal, Business Week, and American Demographics. Tait won recognition for his brand strategy thinking as an Ogilvy Award finalist (best use of market research), National APG medalist (brand/advertising strategy), and co-winner of several EFFIEs (for effective advertising).
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