On December 4, Professor George John will join other scholars in Oslo, Norway to honor Oliver E. Williamson, 2009 winner of the Nobel Prize in Economics. John will examine the influence of Prof. Williamson's work on transaction cost economics, which has transformed our understanding of the design and management of marketing channels.

Professor Michael Houston studies field dependency, an aspect of information processing, and how attention to contextual information affects consumers' brand relationships in his latest work. How buyers form and store their brand memories influences their response to marketing, he writes in an April 2009 Journal of Marketing Research article.

From January 2009 to the present, 28 research papers authored by Carlson School Marketing Faculty have been accepted for publication in leading marketing journals – a concentration of research excellence nearly unheard of in academia.