Institute for Research in MarketingPress Releases

 


2008

  • July 16, 2008.  "Secretary of Commerce to Moderate Forum on Innovation at University of Minnesota with Governor and Top CEOs."

  • July 9, 2008.  "Money Makes the Heart Grow Less Fond... But More Hardworking."

  • May 15, 2008.  "New Driver of Brand Extension Success Found by U of M Professor."

  • February 13, 2008.  "Carlson School Assistant Professor Kathleen D. Vohs Receives 2008 SAGE Young Scholar Award."

  • January 28, 2008.  "Destined to Cheat?  New Research Finds Free Will Can Keep Us Honest."

  • 2007


  • November 26, 2007.  "U of M Researcher Finds Materialism in Children and Adolescents Linked to Self-Esteem."

  • September 24, 2007.  "U of M Researcher Finds Fairness Leads to Better Profits for Manufacturers and Retailers.

  • September 14, 2007. "Mindless Eating: Why We Eat More Than We Think," an Institute for Research in Marketing Speakers Series event.

  • September 4, 2007. "Experts to Discuss Possible Innovation Measurement Recommendations."

  • August 14, 2007. "U of M Researchers Find that Words of a CEO can Foretell a Company's Future Innovation."

  • July 3, 2007. "University of Minnesota Expert Available on Advantages and Disadvantages of Political Advertising."

  • May 15, 2007. "U of M Researchers Find that Two Plus Two May Not Always Equal Four: When it Comes to Percentages, Consumer Calculating Errors Can Be Costly."

  • April 24, 2007. "U of M Researchers Find that Ceiling Height Can Affect How a Person Thinks, Feels, and Acts."

  • February 27, 2007. "University of Minnesota Researcher Rohini Ahluwalia Finds Web Advertising May Be More Effective Than You Think."

  • February 27, 2007. "University of Minnesota Professor Kathleen D. Vohs Finds Link Between Impulsive Buying and Self-Control."

  • February 22, 2007. "Rybak and Coleman Reposition Minneapolis and St. Paul: Two Cities, One Destination."

  • February 13, 2007. "Carlson School Assistant Professor Kathleen Vohs Receives McKnight Land-Grant Award."

  • February 6, 2007. "University of Minnesota Professor Rajesh Chandy Learns Why Some Acquisitions Do Better Than Others."

  • January 25, 2007. University of Minnesota Office of the Provost Press Release, 2007-2009 McKnight Land-Grant Professorship Honorees Announced.

  • 2006

     

  • November 16, 2006.  "Money... It's More than an Incentive According to U of M Researcher:  It can Motivate Self-Sufficiency and Influence Negative Behavior Toward Others."

  • August 1, 2006.  "From Invention to Innovation: Conversion Ability in Product Development."

  • May 21, 2006.  "Carlson on Branding."

  • Free Willand Cheating
    Expanding on a well-established link between people's sense of responsibility and their personal behavior, Kathleen D. Vohs and her co-author, Jonathan Schooler, set out to test if otherwise honest people would cheat or lie if their beliefs in free will were manipulated.  Their results, published in Psychological Science, were astonishingly clear.
    PRESS RELEASE
    KATHLEEN D. VOHS
    FREE WILL AND CHEATING PAPER

    Fairnessand Profits
    In his new paper "Fairness and Channel Coordination," published in Management Science, assistant professor Tony Haitao Cui demonstrates that, for manufacturers and retailers, fairness in the entire marketing channel pays off.
    PRESS RELEASE
    TONY HAITAO CUI
    FAIRNESS AND CHANNEL COORDINATION PAPER