Institute for Research in Marketing Press Releases

2009

September 14, 2009. "Even Buffett Isn't Perfect: Forbes' Vahan Janjigian to Speak at the Carlson School of Management."
August 27, 2009. "Expert Alert: The Biz of the MN State Fair."
August 19, 2009. "Media Alert: Jerseys, Seats, and Stadiums: The True Impact of the Favre Effect."
August 19, 2009. "Battle of the Brands: U of M Research Finds Branded Components Changing Industry Structures."
May 19, 2009. "Sick of the Same Old Thing? U of M Research Finds Solution for Satiation."
March 23, 2009. "Conform or Go Against the Grain? Fear or Romance Could Make You Change Your Mind, University of Minnesota Study Finds."
March 10, 2009. "Feeling Blue? University of Minnesota Study Finds New Insight to Predicting Consumer Emotions."
January 30, 2009. "Media Alert: Superbowl Advertising Expert Available."

2008

December 16, 2008. "Charitable Chit-Chat: U of M Researcher Shows that Making Small Talk Can Increase Donations."
December 11, 2008. "Inside the Consumer Mind: U of M Brains Scans Reveal Choice Mechanism."
December 8, 2008. "Evolution, Trivial Insults and Violence: U of M Researcher Finds Link between Aggression, Status and Sex."
November 21, 2008. "Media Alert: U of M Holiday Experts Available."
November 18, 2008. "Corporate Culture is the Principal Driver of Radical Innovation in Firms, According to U of M Researcher."
October 15, 2008. "Trendy, Hip, or Not? U of M Researcher Finds that Retail Display Fixtures Can Affect Consumer Perceptions of Products."
September 16, 2008. "The Language of Luxury: U of M Researcher Shows Advertisers' Language Choices Evoke Different Reactions."
August 22, 2008. "A Room with a Viewpoint: Conservation Messages and Motivation."
August 21, 2008. "U of M Scholar and Colleagues Link Tobacco Industry's Marketing to Youth Smoking."
August 14, 2008. "Timing of Political Messages Influences Voter Preferences, U of M Researcher Finds."
August 11, 2008. "Political Candidates and Other 'Phantoms': Consumer Choice in Changing Markets."
July 16, 2008. "Secretary of Commerce to Moderate Forum on Innovation at University of Minnesota with Governor and Top CEOs."
July 9, 2008. "Money Makes the Heart Grow Less Fond... But More Hardworking."
May 15, 2008. "New Driver of Brand Extension Success Found by U of M Professor."
February 13, 2008. "Carlson School Assistant Professor Kathleen D. Vohs Receives 2008 SAGE Young Scholar Award."
January 28, 2008. "Destined to Cheat? New Research Finds Free Will Can Keep Us Honest."

2007

November 26, 2007. "U of M Researcher Finds Materialism in Children and Adolescents Linked to Self-Esteem."
September 24, 2007. "U of M Researcher Finds Fairness Leads to Better Profits for Manufacturers and Retailers.
September 14, 2007. "Mindless Eating: Why We Eat More Than We Think," an Institute for Research in Marketing Speakers Series event.
September 4, 2007. "Experts to Discuss Possible Innovation Measurement Recommendations."
August 14, 2007. "U of M Researchers Find that Words of a CEO can Foretell a Company's Future Innovation."
July 3, 2007. "University of Minnesota Expert Available on Advantages and Disadvantages of Political Advertising."
May 15, 2007. "U of M Researchers Find that Two Plus Two May Not Always Equal Four: When it Comes to Percentages, Consumer Calculating Errors Can Be Costly."
April 24, 2007. "U of M Researchers Find that Ceiling Height Can Affect How a Person Thinks, Feels, and Acts."
February 27, 2007. "University of Minnesota Researcher Rohini Ahluwalia Finds Web Advertising May Be More Effective Than You Think."
February 27, 2007. "University of Minnesota Professor Kathleen D. Vohs Finds Link Between Impulsive Buying and Self-Control."
February 22, 2007. "Rybak and Coleman Reposition Minneapolis and St. Paul: Two Cities, One Destination."
February 13, 2007. "Carlson School Assistant Professor Kathleen Vohs Receives McKnight Land-Grant Award."
February 6, 2007. "University of Minnesota Professor Rajesh Chandy Learns Why Some Acquisitions Do Better Than Others."
January 25, 2007. University of Minnesota Office of the Provost Press Release, 2007-2009 McKnight Land-Grant Professorship Honorees Announced.

2006

November 16, 2006. "Money... It's More than an Incentive According to U of M Researcher: It can Motivate Self-Sufficiency and Influence Negative Behavior Toward Others."
August 1, 2006. "From Invention to Innovation: Conversion Ability in Product Development."
May 21, 2006. "Carlson on Branding."

In Assistant Professor Joseph Redden's latest research, he was surprised to see that variety reduced subjects estimates of quantity. Variety's unexpected effect on people's perceptions of quantity has implications for many areas of research into variety and portion control.

JOSEPH REDDEN
VARIETY REDUCES PERCEIVED QUANTITY PAPER

New research by Assistant Professor Jane Ebert and co-authors Daniel Gilbert and Timothy Wilson uses studies on forecasting and backcasting to show how consumers' method of predicting their future emotions can lead to very different purchase outcomes. Their article is in the October 2009 issue of the Journal of Consumer Research.

PRESS RELEASE
JANE EBERT
FORECASTING AND BACKCASTING PAPER