 
 Tony Haitao Cui, Assistant Professor of Marketing, joined the faculty of the Carlson School in 2005 after earning his Ph.D. in Managerial Science and Applied Economics at the Wharton School, University of Pennsylvania. Cui teaches Ph.D., MBA, and Undergraduate courses at the Carlson School. His research areas include competitive strategies, pricing, distribution channels, Marketing-Operations Interfaces, and behavioral and experimental economics. He is an ad hoc reviewer for the journals European Journal of Operations Research, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, Production & Operations Management, Review of Marketing Research, et al. Cui received the 3M Non-Tenured Faculty Award at the Carlson School in both 2007 and 2008.
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Competitive strategy
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Pricing
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Trade promotions
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Distribution channels
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Behavioral economics
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Recent Publications
- "The Length of Product Line in Distribution Channels,” Yunchuan Liu and Tony Haitao Cui, Marketing Science (forthcoming).
- "Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, and Barbara E. Kahn, Marketing Letters (forthcoming).
- "A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (Sept/Oct 2008). Technical Appendix.
- "Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science (August 2007).
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"The Rise of Power Retailers in China and Manufacturers' Counter Strategies," Z. John Zhang and Tony Haitao Cui (2006), PKU Business Review (in Chinese), Vol. 24, No. 4, p. 96-99.
Selected Working Papers
- "Pharmaceutical Distribution through PBMs: Market Shares, Bargaining Power, and Insurance Plan Heterogeneity," Tony Haitao Cui and Preyas Desai (equal authorship). Under review at Management Science.
- "Is Inventory Centralization Profitable? An Experimental Investigation," Teck H. Ho, Noah Lim, and Tony Haitao Cui (equal authorship). Under revision for second round review, Management Science.
- "When Acquisition Spoils Retention: Selling Direct vs. Delegation Under CRM," Yan Dong, Yuliang Yao, and Tony Haitao Cui (equal authorship). Under revision for second round review, Management Science.
- "The Benefit of Uniform Price for Branded Variants," Yuxin Chen and Tony Haitao Cui (equal authorship). Under revision for second round review at Marketing Science.
- "Loss Aversion in Risky Settings: Evidence from Sales Force Compensation," Madhu Viswanathan, Tony Haitao Cui, Mrinal Ghosh, and George John (2009).
- "A Comparison of Rationing Rules in Betrand-Edgeworth Competition," Tony Haitao Cui and Teck H. Ho (2007).
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Selected Media
Recent Presentations
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July 2009. Presented "The Benefit of Uniform Price for Branded AVariants" at the 2009 SICS, University of California at Berkeley. Cui also presented this talk in June at the 2009 Cheung Kong Graduate School of Business Marketing Research Forum (MRF 2009), Beijing, China.
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February 2009 presented "An Experimental Investigation of Risk-Pooling Effect" at the Smeal College of Business, The Pennsylvania State University.
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January 2009 presented "A Glance at Opportunities and Challenges of the Food Industry in China" at General Mills, Inc.
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"An Experimental Investigation of Risk-Pooling Effect," presented at the INFORMS Annual Conference, November 2007, Seattle, WA (invited session).
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"'Let Me Talk to My Manager Again': Competitive Implications of Haggling," presented at the School of Economics and Management, Tsinghua University, June 2007. Also presented at the INFORMS Marketing Science Conference 2007 at the Singapore Management University.
Professional Activities & Honors
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Management Science Meritorious Service Award 2009.
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Carlson Dean's Small Research Grant, 2009-2010.
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3M Non-Tenured Faculty Award, Carlson School of Management, University of Minnesota, 2007-2008, 2008-2009.
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Institute for Research in Marketing summer research funding, University of Minnesota, 2006.
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AMA-Sheth Doctoral Consortium Fellow, Texas A&M University, June 2004.
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INFORMS Marketing Science Doctoral Consortium Fellow, 2003, 2004.
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Tony Haitao Cui, Assistant Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 626-6303, fax (612) 624-8804
e-mail: tcui at umn dot edu
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