With R. Zhu, “Investigating Consumers’ Responses to Products Viewed on a Display Table: Context Effects Engendered by Self-View and Type of Processing.”

With K. Kim, “The Influence of Type of Processing on Assimilation and Contrast Effects.”

With L. Lau-Gesk, “When Visual Ambiguity Defies Ad Message Substantiation: Examining The Persuasiveness Of Single And Mixed Emotion Messages.”