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Refereed Journal Publications

• "Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (forthcoming).
   
• "The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (forthcoming February 2009).
   
• “The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use,” Joan Meyers-Levy and Rui Zhu, Journal of Consumer Research (Sept. 2007). 
   
• "Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
   
• “Using the Horizontal/Vertical Distinction to Advance Insights into Consumer Psychology,” Joan Meyers-Levy, Journal of Consumer Psychology (Sept-Oct. 2006).
   
• “Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects,” Rui Zhu and Joan Meyers-Levy, Journal of Consumer Research (March 2007).
   
• “Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions,” Rui Zhu and Joan Meyers-Levy, Journal of Marketing Research (Aug. 2005).   Vol. 42, p. 333-345.
   
• “Using Stylistic Properties of Ad Pictures to Communicate with Consumers,” Laura A. Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 2005).   Vol. 32, p. 29-40.
   
• “Exploring Message Framing Outcomes when Systematic, Heuristic, or Both Types of Processing Occur,” Joan Meyers-Levy and D. Maheswaran, Journal of Consumer Psychology (2004).   p. 159-167.
   
• “Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief,” S. A. Hawkins, S. J. Hoch, and Joan Meyers-Levy, Journal of Consumer Psychology (2001).  Vol. 11, No. 1, p. 1-11.
   
• “Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories,” Joan Meyers-Levy and P. Malaviya, Journal of Marketing/MSI Special Issue 4 on Fundamental Issues and Directions for Marketing (1999).  Vol. 63, p. 45-60.
   
• “Ad Repetition in a Cluttered Environment: The Influence of Type of Processing,” P. Malaviya, Joan Meyers-Levy, and B. Sternthal, Psychology and Marketing (March 1999).   Vol. 16, No. 2, p. 99-118.
   
• “Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective,” Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (Sept. 1997).  Vol. 24, No. 2, p. 178-191.
   
• “Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources,” Joan Meyers-Levy and Alice Tybout, Journal of Consumer Research (June 1997).  Vol. 24, p. 1-14.
   
• “Moderators of the Impact of Self-Reference on Persuasion,” Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (March 1996).  Vol. 22, p. 408-423.
   
• “Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes,” Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (Sept. 1995).  Vol. 22, No. 2, p. 121-138.
   
• “How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations,” Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 1994).  Vol. 21, p. 190-204.
   
• “How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions?”   Joan Meyers-Levy, T. Louie, and M. Curren, Journal of Applied Psychology (Feb. 1994).   Vol. 79, No. 1, p. 46-53.
   
• “A Two-Factor Explanation of Assimilation and Contrast Effects,” Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (Aug. 1993).  Vol. 30, No. 3, p. 259-268.
   
• “When Timing Matters: The Influence of Temporal Distance on Consumers’ Affective and Persuasive Responses,” Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (Dec. 1992).  Vol. 19, p. 424-433.
   
• “Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations,” Joan Meyers-Levy and Laura Peracchio, Journal of Marketing Research (Nov. 1992).  Vol. 29, p. 454-461.
   
• “Elaborating on Elaboration: The Distinction Between Relational and Item-Specific Elaboration,” Joan Meyers-Levy, Journal of Consumer Research (Dec. 1991).  Vol. 18, p. 358-367.
   
• “Exploring Differences in Males’ and Females’ Processing Strategies,”  Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (June 1991).  Vol. 18, p. 63-70.
   
• “Gender Differences in the Use of Message Cues and Judgments,” Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (Feb. 1991).   Vol. 28, p. 84-96.
   
• “The Influence of Message Framing and Issue Involvement,” Durairaj Maheswaran and Joan Meyers-Levy, Journal of Marketing Research (Aug. 1990).   Vol. 27, p. 361-367.
   
• “The Influence of a Brand Name’s Association Set Size and Word Frequency on Brand Memory,” Joan Meyers-Levy, Journal of Consumer Research (Sept. 1989).  Vol. 16, p. 197-207.
   
• “Schema Congruity as a Basis for Product Evaluation,” Joan Meyers-Levy and Alice Tybout, Journal of Consumer Research (June 1989).  Vol. 16, p. 39-54.
   
• “Priming Effects on Product Judgments: A Hemispheric Interpretation,” Joan Meyers-Levy, Journal of Consumer Research (June 1989).  Vol. 16, p. 76-86.
   
• “The Influence of Sex Roles on Judgment,” Joan Meyers-Levy, Journal of Consumer Research (March 1988).  Vol. 14, p. 522-530.

Book Chapters and Refereed Conference Publications

• “Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments,” Joan Meyers-Levy and Rui Zhu  in Visual Marketing: From Attention to Action, M. Wedel and R. Pieters (eds.), Erlbaum, forthcoming. 
   
• “Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences,” Joan Meyers-Levy in Attention, Attitude, and Affect in Response to Advertising, E. Clark, T. Brock, and D. Stewart (eds.), Erlbaum, 1993, p. 107-122.
  
• “Gender Differences in Information Processing: A Selectivity Interpretation,” Joan Meyers-Levy in Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout (eds.), Lexington Books, 1988, p. 219-260.
   
• “Individual Differences in Gender and Age: Theory Enhancement and Some Important Consequences,” Joan Meyers-Levy and Rui Zhu in Advances in Consumer Research, Vol. XXVII, 2000, p. 294. 
   
• “Message Framing Effects on Product Judgments,” Joan Meyers-Levy and D. Maheswaran in Advances in Consumer Research, Vol. XVII, 1990, p. 531-534.
   
• “Investigating Dimensions of Brand Names that Influence the Perceived Familiarity of Brands,” Joan Meyers-Levy in Advances in Consumer Research, Vol. XVI, 1989, p. 258-263. 
   
• “Factors Affecting the Use of Conceptually Driven and Data Driven Processing,” Joan Meyers-Levy in Advances in Consumer Research, Vol.  XV, 1988, p. 169-173.
   
• “The Effect of Gender Differences in Hemispheric Asymmetry on Judgment,” Joan Meyers-Levy in Advances in Consumer Research, Vol.  XIV, 1987, p. 51-53.