*All underlined titles link to the full text of the piece.
Journal Articles
- "Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (forthcoming Jan. 2009).
- "The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others Do," Raghunath S. Rao, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (forthcoming July 2008).
- "Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
- “Why Some Acquisitions do Better than Others: Product Capital as a Driver of Long-Term Stock Returns,” Alina Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing Research (Feb. 2007).
- "Managing the Future: CEO Attention and Innovation Outcomes," Manjit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (forthcoming Oct. 2007).
- “From Invention to Innovation: Conversion Ability in Product Development,” Rajesh K. Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep C. Prabhu, Journal of Marketing (August 2006).
- “Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, How Long, and Why?” Gerard Tellis, Rajesh K. Chandy, Deborah MacInnis, and Pattana Thaivanich, Marketing Science (Summer 2005).
- “The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?” Jaideep C. Prabhu, Rajesh K. Chandy, and Mark Ellis, Journal of Marketing (Jan. 2005). Vol. 68.
- “Historical Research in Marketing Strategy: Method, Myths, and Promise,” Rajesh K. Chandy, Peter Golder, and Gerard Tellis, in Cool Tools for Assessing Marketing Strategy Performance (2004), Christine Moorman and Donald Lehmann, eds. Boston, MA: Marketing Science Institute.
- “Research as Innovation: Rewards, Perils, and Guideposts for Research and Reviews in Marketing,” Rajesh K. Chandy, Journal of the Academy of Marketing Science (Summer 2003). Vol. 31, p. 351-355.
- “Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals,” Alina Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (Oct. 2003). Vol. 66, p. 82-102. Alina Sorescu received the following awards for this research: 2003 John A. Howard Award from the American Marketing Association for the best dissertation in marketing, 2003 Mary Kay Award from the Academy of Marketing Science for the best dissertation in marketing.
- “What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation,” Rajesh K. Chandy, Jaideep C. Prabhu, and Kersi Antia, Journal of Marketing (July 2003). Vol. 66, p. 1-18. Lead article and winner of the AMA Technology and Innovation Special Interest Group Best Article Award for 2004.
- “What to Say When: Advertising Appeals in Evolving Markets,” Rajesh K. Chandy, Gerard Tellis, Deborah MacInnis, and Pattana Thaivanich, Journal of Marketing Research (Nov. 2001). Vol. 38, p. 399-414. Lead article. Reprinted in Kitchen, Philip, et al, A Reader in Marketing Communications (2005), New York : Routledge.
- “The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation,” Rajesh K. Chandy and Gerard Tellis, Journal of Marketing (July 2000). Vol. 64, p. 1-17. Lead article, co-winner of the 2000 Harold Maynard Award.
- “Which Ad Works, When, Where, and How Often? Testing the Effects of Direct Television Advertising,” Gerard Tellis, Rajesh K. Chandy, and Pattana Thaivanich, Journal of Marketing Research (Feb. 2000). Vol. 37. Finalist, 2000 Paul Green Award.
- “In Search of Diversity: The Record of Major Marketing Journals,” Gerard Tellis, Rajesh K. Chandy, and Davis Ackerman, Journal of Marketing Research (Feb. 1999). Vol. 36.
- “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,” Rajesh K. Chandy and Gerard Tellis, Journal of Marketing Research (Nov. 1998). Vol. 35. Finalist, 2003 William O’Dell Award.
MSI and ISBM Reports
- “Who Introduces More Radical Innovations, and Who Gains More From Them?” Alina Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu, Marketing Science Institute Report No. 03-118 (2004), Cambridge, MA: Marketing Science Institute.
- “What Will the Future Bring? Technology Expectations, Dominance, and Radical Product Innovation,” Rajesh K. Chandy, Jaideep C. Prabhu, and Kersi Antia, Marketing Science Institute Report No. 02-122 (2003), Cambridge, MA: Marketing Science Institute.
- “What to Say When: Advertising Execution in Evolving Markets,” Rajesh K. Chandy, Gerard Tellis, Deborah MacInnis, and Pattana Thaivanich, Marketing Science Institute Report No. 01-103 (2001), Cambridge, MA: Marketing Science Institute.
- “The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation,” Rajesh K. Chandy and Gerard Tellis, Marketing Science Institute Report No. 00-100 (2000), Cambridge, MA: Marketing Science Institute.
- “Decomposing the Effects of Direct TV Advertising: Which Ad Works, When, Where, and How Long?” Gerard Tellis, Rajesh K. Chandy, and Pattana Thaivanich, Marketing Science Institute Report No. 99-118 (1999), Cambridge, MA: Marketing Science Institute.
- “Organizing for Radical Product Innovation,” Rajesh K. Chandy and Gerard Tellis, Marketing Science Institute Report No. 98-102 (1998), Cambridge, MA: Marketing Science Institute.
- “Organizing for Radical Product Innovation,” Rajesh K. Chandy and Gerard Tellis, ISBM Report 10-1997 (1997), Institute for Study of Business Markets, Penn State University.
- “Organizational Innovation for Effective New Product Development,” Rajesh K. Chandy and Anne Stringfellow, Marketing Science Institute Report No. 95-120 (1995), Cambridge, MA: Marketing Science Institute.
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