*All underlined titles link to the full text of the piece.

"Holiday Price Rigidity and Cost of Price Adjustment," Daniel Levy, Georg Muller, Haipeng (Allan) Chen, Mark E. Bergen, and Shantanu Dutta, Economica (forthcoming 2008).


"Asymmetric Price Adjustment in the small," Daniel Levy, Haipeng (Allan) Chen, Sourav Ray, and Mark E. Bergen, Journal of Monetary Economics (May 2008).


"Non-Price Rigidity and Cost of Adjustment," Mark E. Bergen, Georg Muller, Daniel Levy, and Shantanu Dutta, Managerial and Decision Economics (October 2007).

• "When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (2008).
  
  
• “Asymmetric Wholesale Pricing: Theory and Evidence,” Sourav Ray, Haipeng Chen, Mark E. Bergen, and Daniel Levy, Marketing Science (March-April 2006).
  
  
• “How Does Enforcement Deter Gray Market Incidence?”   Kersi Antia, Mark E. Bergen, Shantanu Dutta, and Robert Fisher, Journal of Marketing (Jan. 2006).
  
  
• “Private Label Price Rigidity During Holiday Periods: The Role of Social Consumption,” Georg Muller, Mark E. Bergen, Shantanu Dutta, and Daniel Levy, Applied Economics Letters (Jan. 2006).   Vol. 13, No. 1, p. 57-62.
  
  
• “Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet,” Mark E. Bergen, Robert J. Kauffman, and Dongwon Lee, Journal of Management Information Systems (Fall 2005).   Vol. 22, No. 2, p. 57-89.
  
  
• “Competing with Gray Markets,” Kersi Antia, Mark E. Bergen, and Shantanu Dutta, MIT Sloan Management Review (Fall 2004).   Vol. 46, No. 1, p. 63-69.
  
  
• “Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets,” Mark Zbaracki, Mark Ritson, Daniel Levy, Shantanu Dutta, and Mark E. Bergen, Review of Economics and Statistics (May 2004).   Vol. 86, No. 2, p. 514-533.
  
  
• “Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing,”  Mark E. Bergen, Shantanu Dutta, Daniel Levy, Mark Ritson, and Mark Zbaracki, European Management Journal (Dec. 2003).
  
  
• “Scanning Dynamic Competitive Landscapes: A Market-Based and Resource-Based Framework," Margaret A. Peteraf and Mark E. Bergen, Strategic Management Journal (Oct. 2003).   Vol. 24, No. 10, p. 1027-1041.
  
  
• “Pricing Process as a Capability: A Resource-Based Perspective,” Shantanu Dutta, Mark Zbaracki, and Mark E. Bergen, Strategic Management Journal (July 2003).   Vol. 24, No. 7, p. 615-630.
  
  
• “Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach,” Mark E. Bergen and Margaret A. Peteraf, Managerial and Decision Economics (June-Aug. 2002).  Vol. 23, no. 4/5, p. 157-169.
  
  
• “Price Flexibility in Channels of Distribution: Evidence from Scanner Data,” Shantanu Dutta, Mark E. Bergen, and Daniel Levy, Journal of Economic Dynamics and Control (Sept. 2002).   Vol. 26, No. 11, p. 1845-1900.
  
  
• “Pricing as a Strategic Capability,” Shantanu Dutta, Mark E. Bergen, Daniel Levy, Mark Ritson, and Mark Zbaracki, MIT Sloan Management Review (Spring 2002).   Vol. 43, No. 3, p. 61-66.
  
  
• “Heterogeneity in Price Rigidity: Evidence from a Case Study Using Microlevel Data,” Daniel Levy, Shantanu Duta, and Mark E. Bergen, Journal of Money, Credit, and Banking (Feb. 2002).  Vol. 34, No. 1, p. 197-220.
  
  
• “What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?" Robert Barsky, Mark E. Bergen, Shantanu Dutta, and Daniel Levy, NBER Conference on Research in Income and Wealth (2001), Feenstra and Shapiro, eds.
  
  
• “How to Fight a Price War,” Akshay R. Rao, Mark E. Bergen, and Scott Davis, Harvard Business Review (March/April 2000).   Vol. 78, No. 2, p. 107-116.  Also a chapter in Harvard Business Review on Marketing, 2002.
  
  
• “Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence,” Shantanu Dutta, Jan Heide, and Mark E. Bergen, Journal of Marketing (Oct. 1999).   Vol. 63, No. 4, p. 121-134.
  
  
• “Menu Costs, Posted Prices, and Multiproduct Retailers,” Shantanu Dutta, Mark E. Bergen, Daniel Levy, and Robert Venable, Journal of Money, Credit, and Banking (Nov. 1999).   Vol. 31, No. 4, p. 683-703.
  
  
• “Managing Gray Markets through Tolerance of Violations: A Transaction Cost Perspective,” Mark E. Bergen, Jan Heide, and Shantanu Dutta, Managerial and Decision Economics (May 1998).   Vol. 19, No. 3, p. 157-165.
  
  
• “Price Adjustment at Multiproduct Retailers,” Daniel Levy, Shantanu Dutta, Mark E. Bergen, and Robert Venable, Managerial and Decision Economics (March 1998).   Vol. 19, No. 2, p. 81-120.
  
  
• “Exclusive Dealing and Business Efficiency: Evidence from Industry Practice,” Jan Heide, Shantanu Dutta, and Mark E. Bergen, Journal of Law and Economics (1998).   Vol. 41, No. 2 (pt. 1), p. 387-407.
  
  
• “The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains,” Daniel Levy, Mark E. Bergen, Shantanu Dutta, and Robert Venable, Quarterly Journal of Economics (Aug. 1997).   Vol. 112, No. 3, p. 791-825.
  
  
• “Quick Response in Manufacturer-Retailer Channels, Ananth Iyer and Mark E. Bergen, Management Science (April 1997). Vol. 43, No. 4, p. 559-570.
  
  
• “Understanding Cooperative Advertising Participation Rates in Conventional Channels,” Mark E. Bergen and George John, Journal of Marketing Research (Aug. 1997), Vol. 34, No. 3, p. 357-369.
  
  
• “Branded Variants: A Retail Perspective,” Mark E. Bergen, Shantanu Dutta, and Steven M. Shugan,  Journal of Marketing Research (Feb. 1996). Vol. 33, p. 9-19.  A Finalist for the 2000 O’Dell Award for Best Paper in the Journal of Marketing Research for 1996.
  
  
• “Does a Single Response Category in a Scale Completely Capture a Response? Conceptualizing Response Categories as Fuzzy Sets to Address Issues in Scale Development,” Madhubalan Viswanathan, Mark E. Bergen, Shantanu Dutta, and Terry Childers, Psychology and Marketing (Aug. 1996).   Vol. 13, No. 5, p. 457-479.
  
  
• “Variations in the Contractual Terms of Cooperative Advertising Contracts: an Empirical Investigation ,” Mark E. Bergen, Shantanu Dutta, Akshay R. Rao, and George John, Marketing Letters (1995).   Vol. 6, No. 1.  p. 15-22.
  
  
• “Understanding Dual Distribution: The Case of Reps and House Accounts,” Shantanu Dutta, Mark E. Bergen, Jan Heide, and George John, Journal of Law, Economics, Organization (April 1995).  Vol. 11, No. 1, p. 189-204.
  
  
• “The Governance of Exclusive Territories When Retailers Can Bootleg,” Shantanu Dutta, Mark E. Bergen, and George John, Marketing Science (Winter 1994).   Vol. 13, No. 1, p. 83-99.
  
  
• “Categorization: A Fuzzy Set Conceptualization,” Mark E. Bergen, Madhubalan Viswanathan, Shantanu Dutta, and Terry Childers, Proceedings of the American Marketing Association’s Winter Marketing Educators’ Conference (1993).
  
  
• “Simulating a Multiproduct Barter Exchange Economy,” Mark E. Bergen and Daniel Levy, Economic Enquiry (April 1993). Vol. 31, No. 2, p. 314-321.
  
  
• “Price Premium Variations as a Consequence of Buyers’ Lack of Information,” Akshay R. Rao and Mark E. Bergen, Journal of Consumer Research (Dec. 1992). Vol. 19, No. 3, p. 412-423.
  
  
• “Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories,” Mark E. Bergen, Shantanu Dutta, and Orville C. Walker, Jr., Journal of Marketing (July 1992). Vol. 56, No. 3, p. 1-24.