Institute for Research in Marketing Research Funding

In June 2006, the Institute for Research in Marketing funded seven marketing-focused research projects undertaken by faculty at the Carlson School of Management in response to its first-ever call for proposals. The institute hopes to encourage research in marketing from a variety of perspectives and foster synergy between disciplines. Future research funding in the 2007-2008 academic year will continue the tradition of supporting research that has the potential to significantly influence marketing thought and practice.


2006Funded Projects
  • Associate Professor Rajesh Chandy of the marketing department, "Disentangling Patterns in Foreign Market Launches."

  • Assistant Professor Tony Haitao Cui of the marketing department, "Fairness and Uniform Pricing" and "Pay Fairness and S-Shaped Commission Schemes."

  • Professor Shawn Curley of the information and decision sciences department, "Neutralization Techniques in Ethical Decision Making Regarding Software Piracy."

  • Assistant Professor Gedas Adomavicius, Professor Shawn Curley, and Professor Alok Gupta, all of the information and decision sciences department, "Effects on User Behavior of Real-Time Feedback in Multi-Item Combinatorial Auctions."

  • Professor Barbara Loken of the marketing department, "Integrative Review of Research on Brand Extensions and Brand Dilution."

  • Assistant Professor Kathleen D. Vohs of the marketing department, "Making Choices and Self-Control."

Rethinking Innovation

Rajesh Chandy presented his research at the June 2006 National Science Foundation conference, "Advancing Measures of Innovation: Knowledge Flows, Business Metrics, and Measurement Strategies."


MORE INFORMATION
RAJESH CHANDY