 
- “The Implications of Cross-Cultural Differences in Counterfactual Thinking on Brand Attitudes and Switching,” with Sharon Ng and Hakkyun Kim.
- “Distance Makes the Mind Grow Fonder: Effects of Temporal Distance on Mood-Driven Preferences” with Hakkyun Kim.
- “Less is More? Consumer Perceptions of a Low Introductory Price Signal of High Quality,” with Amna Kirmani.
- “Signaling Product Quality To and Through a Retailer,” with Scott Davis.
- “Choosing Among Economically Equivalent Alternatives,” with Amna Kirmani and Haipeng Chen.
- “Accounting for Consumer Expectations in the Choice of Price and Quality,” with Scott Davis.
|
|
