George John

George John, Professor and Chair of Marketing

George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department at the Carlson School of Management, also serves as the academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. John's work centers on the governance of inter-firm links. He is one of the nation’s leading experts in marketing channels, industrial marketing, and high-technology. John’s current research includes work on component branding and consumer guarantees, including the recently published article "Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis," in the Journal of Marketing Research and “Assessing the Effects of a Channel Switch,” in Marketing Science.

Areas of Expertise

Industrial marketing
Marketing of intellectual property
Technology markets
Marketing channels
High technology markets

Research

Full List of Publications

Recent Publications

"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (October 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh and George John, Journal of Marketing Research (October 2009).
"Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).

News & Activities

Selected Media

August 19, 2009. “Will Vikings Biz Score Big With Favre?” Marketplace, American Public Media.
August 18, 2009. “Battle of the Brands: U of M Research Finds Branded Components Changing Industry Structures,” EurekAlert! This Institute for Research in Marketing press release was picked up by UMNews, Science Codex, Science Centric (Bulgaria), Red Orbit, e! Science News Canada, PhysOrg, and Innovations Report (Germany). The University News Service also produced a U of M Moment segment on this research.
August 15, 2009. "Will Favre Frenzy Translate Into Financial Gain?" KSTP TV.
August 14, 2009. “Toro Implements Innovative Financial Platform to Improve Cash Flow,” Finance & Commerce.
June 27, 2009. “Pay Dirt: It Never Hurts to Ask,” Star Tribune.
July 11, 2009. “Retailers Seriously Worried About Back to School Sales,” KARE 11 News.

Recent Presentations

May 23, 2008 presented "Measuring Tasks and Compensating Channel Partners: Guidelines and Consequences" at Carlson on Metrics, the Institute for Research in Marketing 2008 conference at the University of Minnesota.
November 5, 2007 presented "Understanding Institutional Arrangements in Marketing" in the Carlson School Research Lecture Series.
June 7, 2007 served as discussion moderator for the Left Brain Session at the Creating and Cultivating Brand Connections conference co-hosted by the Institute for Research in Marketing and the Marketing Science Institute at the Carlson School of Management, University of Minnesota.

Contact Information

George John, Professor and Chair of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN 55455-0438 USA

(612) 624-6841, fax (612) 624-8804

johnx001@umn.edu

Instructional Profile