*All underlined titles link to the full text of the piece.

Publications, Published Proccedings

"The Role of the Media in Promoting and Reducing Tobacco Use," Ronald Davis, Elizabeth A. Gilpin, Barbara Loken, K. Viswanath, and Melanie Wakefield, eds.  NCI Tobacco Control Monograph Series (Vol. 19), National Cancer Institute, U.S. Dept. of Health and Human Services, National Institutes of Health (forthcoming July 2008).


"Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Influence," Barbara Loken, Lawrence Barsalou, and Christopher Joiner, in C. P. Haugtvedt, Paul Herr, and Frank Kardes (eds.), Handbook of Consumer Psychology (2007).


"Consumer Psychology: Categorization, Inferences, Affect, and Persuasion," Barbara Loken, Annual Review of Psychology (2006).  Vol. 57, p. 453-485.

• "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga, Journal of Marketing (November 2006).  Vol. 43, No. 4, p. 549-563.  Also published in MSI Reports (2005), Issue 3.
  
  
• "The Effects of Instructional Frame on Female Adolescents' Evaluations of Larger-Sized Female Models in Print Advertising," Barbara Loken and Joann Peck, Journal of Applied Social Psychology (2005).
  
  
• "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga, MSI Reports (2005).  Issue 3.
  
  
• "When Will Larger-Sized Female Models in Advertisements Be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need for Cognition," Joann Peck and Barbara Loken, Psychology and Marketing (2004).  Vol. 23, No. 6, p. 425-442.
  
  
• "Category Induction and Nonmonotonicity: Application to Branded Products and Their Competitors," Christopher Joiner and Barbara Loken, session abstract, Advances in Consumer Research (2004).
  
  
• "Measuring Global Brand Attitudes: An Investigation of the Usefulness of a Multi-Product Index," Barbara Loken and Kyeongheui Kim, published abstract in New Visions of Marketing and Development: Globalization, Transformation, and Quality of Life (2003), The 8th International Conference on Marketing and Development, C. Shultz, D. R. Rahtz, and M. Speece, eds.
  
  
• "Category Attitude Measures: Exemplars as Inputs," Barbara Loken, Christopher Joiner, and Joann Peck, Journal of Consumer Psychology (2002).
  
  
• "Branding Metrics: New Methods for Eliciting Consumer Brand Associations," Deborah Roedder John  and Barbara Loken, special session summary, Advances in Consumer Research (2002).  Vol. 29, p. 395.
  
  
• "Identifying Brand Structures: A Concept mapping Approach," Deborah Roedder John , Barbara Loken, Keyongheui Kim, and Alokparna Basu Monga, session abstract, Advances in Consumer Research (2002).  Vol. 29, p. 395-396.
  
  
• "The Effects of Need-for-Cognition and Priming Typical and Less Typical Products," Joann Peck and Barbara Loken, Proceedings of the Society of Consumer Psychology (1999).  Honorable Mention award for Best Competitive Paper by a Doctoral Student.
  
  
• "Category Based Induction: The Inclusion Fallacy," Christopher Joiner and Barbara Loken, Journal of Consumer Psychology (1998).  Vol. 7, No. 2, p. 101-129.  Lead article.
  
  
• "The Negative Impact of Extensions: Can Flagship Products Be Diluted?"  Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).  Vol. 62, p. 19-32.
  
  
• "Understanding Consumer Memory for Ads: A Process View," Jennifer Gregan-Paxton and Barbara Loken, in Measuring Advertising Effectiveness (1996), William D. Wells and Thomas Jones, eds.
  
  
• "Consumer Inferences: A Demonstration of Category-Based Induction," Christopher Joiner and Barbara Loken, in Advances in Consumer Research (1994), Chris Allen and Deborah Roedder John, eds.  Vol. 21.
  
  
• "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?"  Barbara Loken and Deborah Roedder John , Journal of Marketing (July 1993).  Vol. 57, p. 71-84.
  
  
• "Progress and Limitations of Social Marketing: A Review of Empirical Literature on the Consumption of Social Ideas," Katryna Malafarina and Barbara Loken, in Advances in Consumer Research (1993), Leigh McAlister and Michael Rothschild, eds.  Vol. 20.
  
  
• "A Process-Tracing Study of Brand Extension Evaluation," David M. Boush and Barbara Loken, Journal of Marketing Research (February 1991).  Vol. 28, p. 16-28.
  
  
• "A Comparison of Self-Help Approaches to Smoking Cessation," Harry A. Lando, Phyllis L. Pirie, Paul G. McGovern, Terry F. Pechacek, Janet Swim, and Barbara Loken, Addictive Behaviors (1991).  Vol. 16, p. 183-193.
  
  
• "Community Impact of a Localized Smoking Cessation Contest," Harry A. Lando, Barbara Loken, Beth Howard-Pitney, and Terry Pechacek, American Journal of Public Health (May 1990).  Vol. 80, p. 601-603.
  
  
• "Heart Health Program: Applying Social Influence Processes in a Large-Scale Community Health Promotion Program," Barbara Loken, Janet Swim, and Maurice Mittelmark, in Social Influence Processes and Prevention (1990), John Edwards, Scott R. Tindale, Linda Heath, and Emil J. Posavac, eds.  Vol. 1, p. 159-182.
  
  
• "Alternative Approaches to Understanding the Determinants of Typicality," Barbara Loken and James Ward, Journal of Consumer Research (September 1990).  Vol. 17, p. 111-126.  Reprinted in:  Market Driving Strategies: A Reader (1995), Gregory Carpenter, Glazer, and Kent Nakamoto, eds.  Harper Collins College Publishers.
  
  
• "The Family Resemblance Approach to understanding Categorization of Products: Measurement Problems, Alternative Solutions, and Their Assessment," Don Saunders, Steve Tax, James Ward, Kym Young, and Barbara Loken, in Advances in Consumer Research (1990), Rebecca H. Holman and Michael R. Solomon, eds.  Vol. 18, p. 84-89.
  
  
• "Context and Knowledge Effects on Typicality and Attitude Judgments," Cynthia Huffman, Barbara Loken, and James Ward, in Advances in Consumer Research (1990), Gerald Gorn and Richard W. Pollay, eds.  Vol. 17, p. 257-265.
  
  
• "An Approach for Analyzing Ethical Decision Making in Marketing," Alan Dubinsky and Barbara Loken, Journal of Business Research (1989).
  
  
• "Effectiveness of Cigarette Advertisements: An Experimental Study," Barbara Loken and Beth Howard-Pitney, Journal of Applied Psychology (1988).  Vol. 73, No. 3, p. 378-382.
  
  
• "Predictors of Cardiovascular Health Knowledge Among Suburban Cable TV Subscribers and Nonsubscribers," John R. Finnegan, K. Viswanath, and Barbara Loken, Health Education Research: Theory and Practice (1988).  Vol. 3, No. 2, p. 141-151.
  
  
• "The Generality of Typicality Effects on Preference and Comparison: An Exploratory Test," James Ward and Barbara Loken, in Advances in Consumer Research (1988), Michael Houston, ed.  Vol 15, p. 55-61.
  
  
• "Affect Generalization to Similar and Dissimilar Line Extensions," David Boush, Shannon Shipp, Barbara Loken, Esra Genturk, Susan Crockett, Ellen Kennedy, Betty Minshall, Dennis Misurell, Linda Rochford, and John Strobel (University of Minnesota Consumer Behavior Seminar), Psychology and Marketingi (1987).   Vol. 4, No. 3, p. 225-241.
  
  
• "Measures of Attribute Structure Underlying Product Typicality," Barbara Loken and James Ward, in Advances in Consumer Research (1987), Melanie Wallendorf and Paul F. Anderson, eds.  Vol. 14, p. 22-28.
  
  
• "Using Direct Mail to Bridge 'Knowledge Gaps' in Health Communications," John R. Finnegan, Jr., Barbara Loken, and Barbara Howard-Pitney, Journal of Direct Marketing (1987).  Vol. 1, No. 3, p. 26-39.
  
  
• "The Use of 0-10 Scales in Telephone Surveys," Barbara Loken, Phyllis Pirie, Karen Virnig, Ronald L. Hinkle, and Charles T. Salmon, Journal of the Market Research Society (1987).  Vol. 29, No. 3, p. 353-362.
  
  
• "The Influence of Physical Similarity on Generalization of Affect and Attribute Perceptions from national Brands to Private Label Brands," James Ward, Barbara Loken, Ivan Ross, and Tedi Hasapopoulos, American Marketing Association Educators' Conference Proceedings (1986).
  
  
• "Beliefs and Attitudes Underlying Product Typicality," Barbara Loken and James Ward, 13th International Research Seminar in Marketing Proceedings (1986).  institute a' administration des enterprises, Aix-en-provence, France.
  
  
• "Consumer 'Confusion' of Origin and Brand Similarity Perceptions," Barbara Loken, Ivan Ross, and Ronald L. Hinkle, Journal of Public Policy and Marketing (1986).  Vol. 5, p. 195-211.
  
  
• "The Quintessential Snack Food:  Measurement of Product Prototypes," James Ward and Barbara Loken, in Advances in Consumer Research (1986), Richard J. lutz, ed.  Vol. 13, p. 126-131.
  
  
• "The Relationship Between Information Recall and Reported Attitudes: Some Exploratory Analyses," Barbara Loken and Ronald Hoverstad, Journal of Consumer Research (September 1985).  Vol. 12, p. 155-168.
  
  
• "Direct Mail in a Cardiovascular Health Campaign: Use and Effectiveness," Charles T. Salmon, Barbara Loken, and John Finnegan, Jr., Evaluation and the Health Professions (December 1985).  Vol. 8, No. 4, p. 438-452.
  
  
• "Attitude Processing Strategies," Barbara Loken, Journal of Experimental Social Psychology (1984).  Vol. 20, p. 272-296.
  
  
• "Perspectives on Persuasion and Visual Information Processing," Barbara Loken, in Advances in Consumer Research (1984), T. Kinnear, ed.  Vol. 11, p. 81-83.  Discussant Comments.
  
  
• "The Effects of Reporting Beliefs in Syllogistically-Related Propositions on the Recognition of Unmentioned Propositions," Barbara Loken and Robert S. Wyer, Jr., Journal of Personality and Social Psychology (1983).  Vol. 44, p. 306-322.
  
  
• "The Theory of Reasoned Action: Examination of the Sufficiency Assumption for a Television Viewing Behavior," Barbara Loken, in Advances in Consumer Research (1983), Richard P. Bagozzi and Alice M. Tybout, eds.  Vol. 10, p. 100-105.
  
  
• "Effects of Unique Purchase Information on Attitudes Toward Objects and Attitudes Tward Behaviors," Barbara Loken, in Advances in Consumer Research (1983), Richard P. Bagozzi and Alice M. Tybout, eds.  Vol. 10, p. 88-93.
  
  
• "Heavy Smokers', Light Smokers', and Nonsmokers' Beliefs about Cigarette Smoking," Barbara Loken, Journal of Applied Psychology (1982).  Vol. 67, No. 5, p. 616-622.
  
  
• "Memory for Logically-Deduced Conclusions," Barbara Loken, in Advances in Consumer Research (1982), Andrew A. Mitchell, ed.  Vol. 9, p. 348-353.
  
  
• "Predicting and Understanding Family Planning Behaviors: Beliefs, Attitudes, and Intnetions," Martin Fishbein, James J. Jaccard, Andrew R. Davidson, Icek Ajzen, and Barbara Loken, in Understanding Attitudes and Predicting Social Behavior (1980), Ajzen, Icek, and Fishbein, eds.  Englewood Cliffs, N.J.:  Prentice-Hall.
  
  
• "An Analysis of the Effects of Occupational Variables on Childbearing Intention," Barbara Loken and Martin Fishbein, Journal of Applied Social Psychology (1980).  Vol. 10, No. 3, p. 202-223.