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Journal Articles

• "Upper Management Control of New Product Development Projects and Project Performance," Robert W. Ruekert, O. C. Walker, Jr., and Joseph Bonner, The Journal of Product Innovation Management (2002).  Vol. 19, p. 233-245.
   
• "Patterns of Cooperation During New Product Development Among Marketing, Operations, and R&D: Implications for Product Performance," Robert W. Ruekert, O. C. Walker, Jr., and Eric Olson, The Journal of Product Innovation Management (2001).  Vol. 18, p. 258-271.
   
• "Signaling Unobservable Product Quality through a Brand Ally," Akshay R. Rao, Lu Qu, and Robert W. Ruekert, Journal of Marketing Research (1999).  Vol. 36, No. 2, p. 258-268.
   
• "International Marketing Involvement: The Construct, Dimensionality, and Measurement," Esra Gencturk, Terry L. Childers, and Robert W. Ruekert, Journal of International Marketing (1995).  Vol. 3, No. 4, p. 11-38.
   
• "Cross-Functional Interactions in Product Development and Their Impact on Project Performance," Robert W. Ruekert, Design Management Journal (Summer 1995).
   
• "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert, Journal of Marketing (January 1995).
   
• "Brand Alliances as Signals of Product Quality," Robert W. Ruekert and Akshay R. Rao, Sloan Management Review (Fall 1994).  p. 87-97.
   
• "Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue," Allan D. Shocker, Rajendra K. Srivastava, and Robert W. Ruekert, Journal of Marketing Research, Special Issue on Brand Management (May 1994).
   
• "Developing a Market Orientation: An Organizational Strategy Perspective," Robert W. Ruekert, International Journal of Research in Marketing (Summer 1992).  Vol. 9, No. 3.
   
• "Shared Marketing Programs and the Performance of Different Business Strategies," Robert W. Ruekert and O. C. Walker, Jr., Review of Marketing (1990), Valarie Zeithaml, ed.  Vol. 4.
   
• "Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework," Orville C. Walker, Jr. and Robert W. Ruekert, Journal of Marketing (Summer 1987).  p. 15-33.
   
• "Picking Proper Paradigms: Alternative Perspectives on Organizational Behavior and Their Implications for Marketing Management Research," Robert W. Ruekert, O. C. Walker, Jr, and K. J. Roering, Review of Marketing (1987).  Chicago:  American Marketing Association.
   
• "Interactions Between Marketing and R&D Departments in Implementing Different Business Strategies," Robert W. Ruekert and O. C. Walker, Jr., Strategic Management Journal (May-June 1987).  Vol. 8, p. 233-248.
   
• "Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Robert W. Ruekert and O. C. Walker, Jr., Journal of Marketing (January 1987).  p. 1-19.  Lead Article.
   
• "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Robert W. Ruekert, O. C. Walker, Jr., and K. J. Roering, Journal of Marketing (Winter 1985).  p. 13-25.  Lead Article.
   
• "The Reliability and Validity of Alternative Measures of Channel Member Satisfaction," Robert W. Ruekert and Gilbert A. Churchill, Jr., Journal of Marketing Research (May 1984).  Vol. 21, p. 226-233.
   
• "The Impact of Fair Practice Laws on a Franchise Channel of Distribution," Robert W. Ruekert, John R. Nevin, and Shelby D. Hunt, Business Topics (Summer 1980).  p. 27-37.

Published Conference Proceedings

• "The Impact of Two Special Issues on Brand Management," Robert W. Ruekert and Jungkeun Kim, Proceedings of the European Marketing Association Conference (May 2005).  Milan, Italy.
   
• "Marketing Role in Prospector Businesses: A Preliminary Study of Policies Related to Successful New Product/Market Development," Robert W. Ruekert and O. C. Walker, Jr., Proceedings of the 16th Annual Research Seminar in Marketing (May 1989).  I.R.E.T. La Londe les Maures.
   
• "The Use of Metaphor in Marketing Theory and Research," Robert W. Ruekert and James Ward, Proceedings of the 1984 Haring Symposium (1984).
   
• "Effects of Situational Factors on Mail Survey Response," Robert W. Ruekert, O. C. Ferrel, and Terry L. Childers, 1984 American Marketing Association Educators' Conference (1984).  Chicago, IL.
   
• "Assessment of the Psychometric Properties of Alternative Measures of Cooperation and Its Antecedents Within Marketing Channels," Robert W. Ruekert, Terry L. Childers, and David Boush, 1984 American Marketing Association Educators' Conference Proceedings (1984), R. Belk et al., eds.  Chicago, IL.
   
• "Virtue and Vice: The Use of Models by Marketing Theorists," Robert W. Ruekert and James Ward, American Marketing Association Educators' Conference on Marketing Theory Proceedings (1984), P. Anderson and M. Ryan, eds. 
   
• "The Influence of Exercising Power Sources on Power, Satisfaction, and Performance in a Channel of Distribution," Robert W. Ruekert and John R. Nevin, Proceedings of the American Marketing Association Special Conference on Marketing Channels: Domestic and International Perspectives, Michael Harvey and Robert Lusch, eds.
   
• "The Meaning and Determinants of Cooperation Within an Interorganizational Marketing Network," Robert W. Ruekert and Terry L. Childers, Proceedings of the American Marketing Association 1982 Special Educators' Conference on Marketing Theory: Philosophy of Science Perspectives (1982), Shelby D. Hunt and Ronald F. Bush, eds.

Other Papers

• "Alliances de Marques," Robert W. Ruekert, Akshay R. Rao, and Christophe Benavant, Decisions Marketing (January-April 1994).  Vol. 1, p. 35-46.
   
• "The Process of Strategic Marketing Change:  Punctuation and Anomalies," Robert W. Ruekert, O. C. Walker, Jr., and John Mullins, a research report by the Marketing Science Institute, Cambridge, MA.
   
• "How Marketing Organization Impacts Marketing Performance: A Management Summary," Robert W. Ruekert, O. C. Walker, Jr., and K. J. Roering, Marketing Science Institute.