*All underlined titles link to the full text of the piece. 

• "What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation," Deborah Roedder John, Journal of Marketing (forthcoming May 2010).
   
• "Consumer Response to Brand Extensions: Construal Level as a Moderator of the Importance of Perceived Fit," Hakkyun Kim and Deborah Roedder John, Journal of Consumer Psychology (April 2008).

• "When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Psychology (October 2008).
  
  
• "Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).
  
  
• "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Alokparna Basu Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).

• "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga, Journal of Marketing (November 2006).  Vol. 43, No. 4, p. 549-563.

• "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga, Technical Working Paper, Marketing Science Institute (October 2005).

• "The Development of Self-Brand Connections in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).  Vol. 32, p. 119-125.
  
  
• "Consumer Response to Brand Extensions: Does Culture Matter?"  Alokparna Basu Monga and Deborah Roedder John, in Advances in Consumer Research (2004), Barbara Kahn and Mary Frances Luce, eds.  Vol. 31.  Provo, UT:  Association for Consumer Research.
   
• "The Meaning of Brand Names to Children: A Developmental Investigation," Gwen Bachmann Achenreiner and Deborah Roedder John, Journal of Consumer Psychology (2003).  Vol. 12, No. 3, p. 205-219.
  
  
• "Commentaries on Aspects of Experimental Research," Deborah Roedder John, Journal of Consumer Psychology Special Issue on "Methodological and Statistical Concerns for the Experimental Behavioral Researcher" (2001).  Vol. 10 (1/2).
   
• "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Deborah Roedder John, Journal of Consumer Research (December 1999).  Vol. 26, p. 183-213.  Lead Article.  Reprinted in Recherche et Applications en Marketing (Journal of the French Marketing Association), February 2001.  Reprinted in Children - Consumption, Advertising, and Media (2002), Flemming Hansen, Jeanette Rasmussen, Anne Martensen, and Birgitte Tufte, eds.  Samfundslitteratur Press.  p. 25-89.
  
  
• "Children's Consumer Behavior," Deborah Roedder John, in Elgar Companion to Consumer Research and Economic Psychology (1999), Peter E. Earl and Simon Kemp, eds.  UK:  Edward Elgar.  p. 69-72.
  
  
• "Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising," Deborah Roedder John, in Advertising to Children (1999), M. Carole Macklin and Les Carlson, eds.  Sage Publications.
  
  
• "The Negative Impact of Extensions: Can Flagship Products be Diluted?"  Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998).  Vol. 62, p. 19-32.
  
  
• "Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (December 1997).  Vol. 24, p. 266-284.
   
• "The Emergence of Adaptive Decision Making in Children," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (June 1997).  Vol. 24, p. 43-56.
  
  
• "Out of the Mouths of Babes: What Children Can Tell Us," Deborah Roedder John, Presidential Address, Advances in Consumer Research (1997), M. Brucks and D. MacInnis, eds.  Vol. 24.  Provo, UT:  Association for Consumer Research.
   
• "Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (March 1995).  Vol. 21, p. 567-580.  Lead Article.
  
  
• "Measuring Young Children's Preferences: The Use of Behaviorally-Anchored Rating Scales," Yvonne Cariveau Karsten and Deborah Roedder John, Technical Working Paper, Marketing Science Institute (November 1994).
   
• "Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation," Gwen Rae Bachmann, Deborah Roedder John, and Akshay R. Rao, in Advances in Consumer Research (1993), L. McAlister and M. L. Rothschild, eds.  Vol 20, p. 463-468.  Provo, UT: Association for Consumer Research.
  
  
• "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?"  Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993).  Vol. 57, p. 71-84.
  
  
• "Diluting Brand Beliefs: When Brand Extensions Have a Negative Impact," Deborah Roedder John and Barbara Loken, Technical Working Paper, Marketing Science Institute (October 1992).
   
• "Age Differences in Children's Choice Behavior: The Impact of Available Alternatives," Deborah Roedder John and Ramesh Lakshmi-Ratan, Journal of Marketing Research (May 1992), vol. 29, p. 216-226.
  
  
• "What Children Can Tell Us," Deborah Roedder John, Book Review Section, Journal of Marketing Research (November 1991).  Vol. 28, p. 499-500.
   
• "Children's Use of Perceptual Cues in product Categorization," Deborah Roedder John and Mita Sujan, Psychology and Marketing (Winter 1990).  Special Issue on "Psychology and Marketing to Children."  Vol. 7, p. 277-294.
   
• "Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990).  Vol. 16, p. 452-460.
  
  
• "Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis," Siew Meng Leong, Paul S. Busch, and Deborah Roedder John, Journal of Marketing Research (May 1989).  Vol. 26, p. 164-178.
  
  
• "Covariation Assessment in Rank Order Data," James R. Bettman, Elizabeth H. Creyer, Deborah Roedder John, and Carol A. Scott, Journal of Behavioral Decision Making (1988).  Vol. 1, p. 239-254.
   
• "Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Deborah Roedder John and Cathy A. Cole, Journal of Consumer Research (December 1986).  Vol. 13, p. 297-315.  Lead Article.
  
  
• "Covariation Assessment by Consumers," James R. Bettman, Deborah Roedder John, and Carol A. Scott, Journal of Consumer Research (December 1986).  Vol. 13, p. 316-326.
  
  
• "Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Deborah Roedder John, Carol A. Scott, and James R. Bettman, Journal of Consumer Research (June 1986). Vol. 13, p. 38-47.
   
• "The Development of Consumer Knowledge in Children: A Cognitive Structure Approach," Deborah Roedder John and John C. Whitney, Jr., Journal of Consumer Research (March 1986).  Vol. 23, p. 406-417.
   
• "The Development of Knowledge Structures in Children," Deborah Roedder John, in Advances in Consumer Research (1985), E. Hirschman and M. Holbrook, eds.  Vol. 12.  Provo, UT:  Association for Consumer Research.
  
  
• "Systematic and Heuristic Approaches to Consumer Choice: A Contingent Processing Framework," Deborah Roedder John and Siew Meng Leong, in Historical Perspective in Consumer Research: National and International Perspectives (1985), C. T. Tan and J. N. Sheth, eds.  Singapore:  Association for Consumer Research.
  
  
• "Consumers' Assessment of Covariation," James R. Bettman, Deborah Roedder John, and Carol A. Scott, in Advances in Consumer Research (1984), T. C. Kinnear, ed.  Vol. 11.  Provo, UT: Association for Consumer Research.
   
• "Attitude-Behavior Consistency in Children's Responses to Television Advertising," Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder, Journal of Marketing Research (November 1983).  Vol. 20, p. 337-349.  Lead Article.
  
  
• "The Role of Imagery in Attitude-Behavior Consistency," Jolita Kisielius and Deborah Roedder John, in Advances in Consumer Research (1983), R. Bagozzi and A. M. Tybout, eds.  Volume 10.  Ann Arbor, MI:  Association for Consumer Research.
   
• "Understanding and Overcoming Children's Processing Deficits," Deborah L. Roedder, in Advances in Consumer Research (1982), A. Mitchell, ed.  Vol. 9.  Ann Arbor, MI:  Association for Consumer Research.
  
  
• "Reliability Assessment: Coefficients Alpha and Beta," George John and Deborah L. Roedder, in AMA Educators' Conference Proceedings (1981), K. L. Bernhardt, ed.  Chicago, IL:  American Marketing Association.
   
• "Age Differences in Children's Responses to Television Advertising: An Information Processing Approach," Deborah L. Roedder, Journal of Consumer Research (September 1981).  Vol. 8, p. 144-153.
   
• "A Review of Formal Theories of Consumer Socialization," Deborah L. Roedder, Nicholas M. Didow, and Bobby J. Calder, in Advances in Consumer Research (1978).  Vol. 5.  Ann Arbor, MI:  Association for Consumer Research.