 
Jane E. J. Ebert, Assistant Professor of Marketing, came to the Carlson School of Management in 2002, following two years of postdoctoral fellowship at MIT, where she studied the psychological processes involved in the valuation of future events. Ebert earned her Ph.D. in social psychology at Harvard University. Her research focuses on understanding how marketers and policy-makers can increase the influence of consumers’ future goals (such as good health and a comfortable retirement) on their current decisions and behavior, and on understanding how consumers think about and make decisions whose consequences will occur in the future. Ebert has presented at many conferences and professional gatherings, including the Society of Consumer Psychology, Association for Consumer Research, and Marketing Science annual conferences, and the International Symposium on Intertemporal Choice at the European Association for Decision Making’s biennial conference on Subjective Probability, Utility and Decision Making. Ebert’s research is published in the Journal of Personality and Social Psychology, Acta Psychologica, Cognition and Emotion, Management Science, and the Journal of Consumer Research.
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- Decision making
- Inter-temporal choice and temporal discounting
- Affect prediction
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Full List of Publications
Recent Publications
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" Decision Making and Brand Choice by Older Consumers," Catherine Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaelle Lambert-Pandraud, Etienne Mullet, Michael I. Norton, and Ellen Peters, Marketing Letters (December 2008).
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"The Role of Cognitive Resources in the Valuation of Near and Far Future Events," J. E. J. Ebert, Acta Psychologica (2001). Vol. 108, p. 155-177.
Working Papers |
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Recent Media:
- March 31, 2009. “Guided by Expectations: Different Approaches Lead to Different Conclusions,” Science Daily. This research was picked up by a number of other media outlets.
- March 10, 2009, Institute for Research in Marketing press release "Feeling Blue? University of Minnesota Study Finds New Insight to Predicting Consumer Emotions." Release was picked up by EurekAlert! and Innovations Report (Germany), among other outlets, and Ebert was interviewed on KCSN live radio (California) about her research.
- January 1, 2008, "Science Has Second Thoughts About Life," by Lewis Smith, The Times (UK).
Recent Presentations
- October 24, 2008. Served as session chair of the session "Understanding Hedonic Misprediction: The Role of Lay Beliefs" and presented "Affective Forecasting and Psychological Distance: The Surprising Impact of Distant Events" with Tom Meyis at the Association for Consumer Research 2008 Conference.
- May 23, 2008. Session chair and panelist for "Moving Forward: Metrics in a New World" at the Institute for Research in Marketing conference Carlson on Metrics at the University of Minnesota.
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Jane E. J. Ebert, Assistant Professor of Marketing
Carlson School of Management
University of Minnesota
321 Nineteenth Avenue South, Suite 3-150
Minneapolis, MN 55455-0438 USA
(612) 624-5055, fax (612) 624-8804
ebert012@umn.edu
Instructional Profile |

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