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Books and Monographs

• Review of Marketing 1981, Ben Enis and Kenneth J. Roering, eds.  (1981).  Chicago, IL:  American Marketing Association. 
  
  
• The Changing Marketing Environment: New Theories and Applications, K. Bernhardt, I. Dolich, M. Etzel, W. Kehoe, T. Kinnear, W. Perreault, and Kenneth J. Roering, eds. (1981).  Chicago, IL:  American Marketing Association.
  
  
• Essentials of Consumer Behavior, 2nd edition, C. E. Block and Kenneth J. Roering (1979).  New York: The Dryden Press.
  
  
• A Distributed Lag Forecasting Model for Commercial Bank Loans and Deposits, Paul Smith and Kenneth J. Roering (1975).  Monograph published by the Missouri Bankers' Association.
  
  
• Essentials of Consumer Behavior, C. E. Block and Kenneth J. Roering (1976).  New York:  The Dryden Press.
  
  

Journals and Proceedings

• "New Ventures Survival in Emerging High Technology Industries," Kenneth J. Roering and W. D. Roering, High Technology: Theoretical and Empirical Foundations (1991).
  
  
• "Customer Linked Strategies for Industrial Businesses," Kenneth J. Roering, R. N. Cardozo, and S. H. Shipp, Journal of Business and Industrial Marketing (1991).
  
  
• "Proactive Strategic Partnerships: A New Business Markets Strategy," Kenneth J. Roering, R. N. Cardozo, and S. H. Shipp, Proceedings of the Strategic Management Association (1990).
  
  
• "A Theory of Cooperation and Competition by New Ventures in Emerging Industries," Kenneth J. Roering and W. D. Roering, Strategic Leadership in High Technology Organizations (1990).
  
  
• "Implementing a New Selling Mix," Kenneth J. Roering, S. H. Shipp, and R. N. Cardozo, Journal of Business and Industrial Marketing (Summer 1988).
  
  
• "Picking Proper Paradigms: Alternative Perspectives on Organizational Behavior and their Implications for Marketing Management Research," Kenneth J. Roering, Orville C. Walker, and Robert Ruekert, Review of Marketing (1988).  Chicago, IL:  American Marketing Association.
  
  
• "Implementing New Business-to-Business Selling Methods," R. N. Cardozo, S. H. Shipp, and Kenneth J. Roering,  Journal of Personal Selling and Sales Management (August 1987).
  
  
• "Factors that Shape Eating Patterns: A Consumer Behavior Perspective," Kenneth J. Roering, D. Boush, and S. H. Shipp, What is America Eating? (1986).  Washington, D.C.: National Academy Press.
  
  
• "The Paradox of Cooperation and Competition in Emerging Industries," Kenneth J. Roering, Strategic Management Society Proceedings (1986).
  
  
• "An Alternative View of the Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Kenneth J. Roering, O. Walker, and R. W. Ruekert, Journal of Marketing (January 1985).
  
  
• "Priorities in Marketing Research and Knowledge Development," Kenneth J. Roering and B. Enis, Review of Marketing 1981 (1981).  Chicago, IL:  American Marketing Association.
  
  
• "The Marketing of Services: Different Products, Similar Strategies," Kenneth J. Roering and B. Enis, Proceedings fo the AMA Special Educators' Conference (February 1981). 
  
  
• "Consumer Information Processing: New Directions for Research," Kenneth J. Roering and J. Conover, in Evolving Marketing Thought (1980), J. H. Summey and R. D. Taylor, eds.  Sourthern Marketing Association.
  
  
• "Product Classification Taxonomies: Synthesis and Consumer Implications," Kenneth J. Roering and B. Enis, Conceptual and Theoretical Development in Marketing (1980).  Chicago, IL:  American Marketing Association.
  
  
• "The Marketing Environment Review:  design Implications and Applications for State Marketing," Kenneth J. Roering and B. Enis, Exploring and Developing Government Marketing (1979).  Elsevier Publishing Company.
  
  
• "Relationships Between Modes of Social Interaction," Kenneth J. Roering and E. A. Slusher, Middle Range Theory and the Study of Organizations (1979).  Leiden, Netherlands:  Martinus Nijhoff.
  
  
• "Designing a Scientific and Technical Information System: Behavioral Dimensions adn Administrative Decisions," Kenneth J. Roering and E. A. Slusher, International Journal of Urban Systems (1979).  Vol. 3, p. 201-210.
  
  
• "Social Structures and the Flow of Scientific Information in Public Agencies: An Ideal Design," Kenneth J. Roering, B. Bozeman, and E. A. Slusher, Research Policy (1978).  Vol. 7, p. 384-405.
  
  
• "Commitment to Future Interaction and Relative Power Under Conditions of Interdependence," E. A. Slusher, G. L. Rose, and Kenneth J. Roering, Journal of Conflict Resolution (1978).  Vol. 22, No. 2.
  
  
• "Comparison of Alternative Measures of Channel Satisfaction," Kenneth J. Roering and D. Michie, Proceedings of American Institute for Decision Sciences (1978).
  
  
• "A Distributed Lag Forecasting Model for Bank Loans and Money Supply," Kenneth J. Roering and P. E. Smith, Journal of Bank Research (Summer 1978).
  
  
• "An Appraisal of Competitive Bidding Models," Kenneth J. Roering and R. Paul, Marquette Business Review (Fall 1977).
  
  
• "Distribution Channel Bargaining:  The Automobile Bargain," Kenneth J. Roering, in Experimental Exercises in Marketing (1977), M. W. DeLozier, D. M. Lewison, and A. G. Woodside, eds.  Santa Monica, CA:  The Goodyear Publishing Co.
  
  
• "Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search," Kenneth J. Roering and C. E. Block, Journal of the Academy of Marketing Science (1977).  Vol. 4, No. 4.
  
  
• "Bargaining in Distribution Channels," Kenneth J. Roering, Journal of Business Research (1977).  Vol. 5, No. 1.
  
  
• "A Comparative Study of the Variation in Prepurchase Search Behavior Between Urban and Rural Residents," Kenneth J. Roering and C. E. Block, Marquette Business Review (1976).  Vol. 21, No. 1.
  
  
• "The Effect of the Consistency of Product Claims on the Credibility of Persuasive Messages," Kenneth J. Roering and R. J. Paul, Journal of Advertising  (1976).  Vol. 4, No. 2.
  
  
• "Evaluation of Marketing Practices: Businessmen, Housewives, and Students," Kenneth J. Roering, R. D. Schooler, and F. M. Morgan, Journal of Business Research (July 1976). 
  
  
• "Managerial Decision Behavior in Alternative Forms of Commitment to Future Interaction," Kenneth J. Roering, E. A. Slusher, and G. L. Rose, Proceedings of the American Institute for Decision Sciences (1975).
  
  
• "The Effect of the Decision Situation on Decision Making of Male and Female Groups," Kenneth J. Roering, D. J. Houtakker, and S. C. Mehta, Proceedings of the American Institute for Decision Sciences (1975).
  
  
• "A Laboratory Study of Bargaining in Distribution Channels," Kenneth J. Roering, Proceedings of the Southern Marketing Association (1975).
  
  
• "Attribution Theory and Advertiser Credibility," Kenneth J. Roering and R. Paul, Proceedings of the Southern Marketing Association (1975).
  
  
• "Some Guidelines for Competitive Bidding," Kenneth J. Roering, J. E. Van Dyke, and R. J. Paul, Journal of Purchasing and Materials Management (Fall 1975).
  
  
• "Commitment to Future Interaction in Marketing Transactions," Kenneth J. Roering, R. D. Schooler, and E. A. Slusher, Journal of Applied Psychology (June 1975).
  
  
• "The Effects of the Nature of a Bargaining Relationship on Bargaining Behavior," Kenneth J. Roering, Proceedings of the American Institute for Decision Sciences (1974).
  
  
• "An Empirical Study of Consumer Information Search and Decision Making," Kenneth J. Roering and C. E. Block, Proceedings of the Southern Marketing Association (1974).
  
  
• "The Study of Decision Making Under Conditions of Social Interdependence," Kenneth J. Roering and E. A. Slusher, Proceedings of the American Institute for Decision Sciences (1974).
  
  
• "The Effects of Commitment to Future Interaction in Single Plays of Three Games,"  Kenneth J. Roering, E. A. Slusher, and G. L. Rose, Behavioral Science (May 1974).
  
  
• "A Comparative Study of the Prepurchase Search Associated with the Purchase of Major Durables," Kenneth J. Roering and C. E. Block, Proceedings of the Southern Marketing Association (1973).
  
  
• "Negotiation in a Marketing Economy: A Laboratory Experiment on the Effect of Dependence and Commitment to Future Interaction," Kenneth J. Roering, Proceedings of the American Marketing Association (1973).