The Institute for Research in Marketing uses outreach initiatives such as conferences and a speakers' series to provide forums for dialogue among marketing scholars, industry practitioners, policymakers, and other constituents.  By leveraging the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations, the institute helps foster rigorous and relevant research that improves the science and practice of marketing.

Listed below are rosters of both our upcoming events and past events the institute has hosted.  For more information, please follow the links provided or contact the Institute at mktginst@umn.edu

• July 28, 2008.  The Institute for Research in Marketing at the Carlson School of Management, with the assistance of the United States Department of Commerce, will host a CEO Forum on Innovation: Drivers and Impediments with moderators Secretary of Commerce Carlos M. Gutierrez and Rajesh K. Chandy, James D. Watkins Professor of Marketing at the Carlson School.  Panelists include 3M Chairman of the Board, President, and Chief Executive Officer George Buckley; President and Chief Executive Officer of Medtronic William Hawkins; Carlson Chairman of the Board Marilyn Carlson Nelson; and Governor of Minnesota, Tim Pawlenty.  This event is free and open to the public; RSVP required.  Press Release.

• May 21-23, 2008.  Carlson on Metrics, the third annual conference hosted by the Institute for Research in Marketing at the Carlson School of Management, brought together practitioners and professors from around the country to discuss the latest in thinking and practice on marketing metrics in five broad, thematic areas. This two-day, 14-session conference featured experts from marketing programs at the University of Minnesota, Harvard Business School, UCLA, and the University of California at Davis, as well as outstanding industry insiders from Monitor Group, American Airlines, Wells Fargo, GfK Custom Research North America, General Mills, 3M, Cisco Systems, Kraft Foods, CVS Caremark, UnitedHealth Group, Carlson Marketing, and Millward Brown—several of which are Institute Advisory Board member companies.
  
  
• October 24, 2007.  "Mindless Eating: Why We Eat More Than We Think," an Institute for Research in Marketing speakers' series event featuring Brian Wansink discussing his new research into the influence of marketing and advertising on eating.  Wansink's consumer-relevant research, prominently featured in the New York Times, Time Magazine, and numerous other national outlets, focuses on the psychology behind what people eat and how they eat it, searching to help companies develop "win-win" strategies to help people eat more nutritiously and control their portions and, in turn, leverage those strategies in a fast-paced, competitive marketplace.  Wansink is the Dyson Professor of Marketing and of Nutritional Science at Cornell University and director of the Cornell Food and Brand Lab. 
  
  
• June 6-8, 2007.  Creating and Cultivating Brand Connections, the second annual Institute for Research in Marketing conference, co-hosted by the Marketing Science Institute, a Cambridge, MA marketing think tank.  Featuring faculty from the Carlson School of Management, Dartmouth College, the University of Southern California, and Stanford University, along with practitioners from Carlson Marketing, Frito-Lay, Target, and TD Ameritrade, the conference presented cutting-edge research on topics linking theory and practice.
  
  
• March 19, 2007.  Rybak and Coleman Reposition Minneapolis and St. Paul: Two Cities, One Destination with Mayors R.T. Rybak and Chris Coleman, an Institute for Research in Marketing Speakers' Series event featuring a discussion of the new initiative to apply cutting-edge marketing principals to city government. 
  
  
• September 27, 2006.  Juicing the Orange with Fred Senn, an Institute for Research in Marketing Speakers' Series event featuring a discussion of "creative leverage" with Senn, a founding partner of Fallon Worldwide, followed by a reception and book signing. 
  
  
• May 19-20, 2006.  Carlson on Branding conference hosted by the Institute for Research in Marketing at the Carlson School of Management.  Associate Professor Rohini Ahluwalia served as the conference chair.
  
  
• March 1, 2006.  Inaugural reception for the Institute for Research in Marketing held at the Carlson School of Management.