Andrew Kaikati,Ph.D. Candidate

Andrew Kaikati - sc

Andrew M. Kaikati, a Ph.D. candidate in the marketing department, came to the Carlson School after earning his M.B.A. at Washington University in St. Louis and working for several years in management consulting and brand management. He has two interrelated streams of research focused on (i) word-of-mouth communications (WOM) and (ii) prosocial behaviors (everyday helping, volunteering, corporate social responsibility). In each of these domains, he examines the interplay of consumers’ individual differences with situational characteristics in driving not only the occurrence of consumer behaviors, but also their persuasive effects. Reflecting synergies of Kaikati’s research interests in these domains, his dissertation approaches WOM as a type of consumer helping behavior.

 

Kaikati's research is published or forthcoming at the Journal of Marketing Research, Journal of Personality and Social Psychology, and California Management Review, and has been presented at the Association for Consumer Research and Society for Consumer Psychology conferences. He is the recipient of two dissertation-related accolades – the 2009 State Farm Companies Foundation Doctoral Dissertation Award in Business and the Carlson School of Management Dissertation Fellowship. Kaikati has been a doctoral fellow at the 2009 AMA-Sheth Doctoral Consortium, Indiana University's Haring Symposium, and the Converse Symposium at the University of Illinois at Urbana-Champaign.


Current Research


Research Interests

  • Word of mouth
  • Prosocial behaviors
  • Motivation and values
  • Persuasion


Publications

Journal Articles:

  • "The Effect of Need for Uniqueness on Word of Mouth," Amar Cheema and Andrew Kaikati, Journal of Marketing Research (forthcoming). Equal authorship.
     
  • "Stealth Marketing:  How to Reach Consumers Surreptitiously," Andrew Kaikati and Jack Kaikati, California Management Review (Summer 2004).  Lead article. 
    • Translations:
      • Portuguese: "A Nova e Muito Polemica Propeganda Sublimizar," HSM Management (Jan.-Feb. 2005). 
      • Dutch: "Sluipmarketing:  de Heimelijke Benadering van de Consument," Holland Management Review (Nov.-Dec. 2004).
      • Spanish: "La Corriente Del Marketing Encubierto," Gestion (Nov.-Dec. 2004).   
         
  • "Identity Crisis:  The Dos and Don'ts of Brand Rechristening," Jack Kaikati and Andrew Kaikati, Marketing Management (Jan.-Feb. 2004). 
     
  • "A Rose by Any Other Name:  Rebranding Campaigns that Work," Jack Kaikati and Andrew Kaikati, Journal of Business Strategy (2003). 

 Book Chapters:

  • "Traveling the Paths to Brand Loyalty," Rohini Ahluwalia and Andrew M. Kaikati, in Barbara Loken, Rohini Ahluwalia, and Michael J. Houston (eds.), Contemporary Branding Issues: A Research Perspective. Psychology Press (in press).
     
  • "Self-Regulatory Resource Depletion: A Model for Understanding the Limited Nature of Goal Pursuit," Kathleen D. Vohs, Andrew M. Kaikati, Peter Kerkhof, and Brandon J. Schmeichel, in G.B. Moskowitz and H. Grant (eds.), The Psychology of Goals. New York: Guilford Press. 2009.


Curriculum Vitae


Andrew Kaikati CV


Contact Information


Andrew Kaikati, Ph.D. Student

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438

(612) 626-9723, fax (612) 624-8804

kaika001@umn.edu