Journal of Marketing Research Publications

Publications: Journal of Marketing Research

"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (October 2009).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh and George John, Journal of Marketing Research (October 2009).
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," V. Griskevicius, N.J. Goldstein, C.R. Mortenson, J. M Sundie, R.B. Cialdini, and D. T. Kenrick, Journal of Marketing Research (June 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Field Dependency and Brand Cognitive Structure," Sharon Ng and Michael J. Houston, Journal of Marketing Research (April 2009).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen, Journal of Marketing Research (June 2009).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
"How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Rohini Ahluwalia, Journal of Marketing Research (June 2008).
“Brand Concept Maps: A Methodology for Identifying Brand Association Networks,” Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu-Monga, Journal of Marketing Research (November 2006).
"Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns," Alina Sorescu, Rajesh K. Chandy, and Jaideep Prabhu, Journal of Marketing Research (February 2007).
“Fading Optimism in Products: Temporal Changes in Expectations about Performance,” Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
“From Invention to Innovation: Conversion Ability in Product Development,” Rajesh K. Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu, Journal of Marketing Research (August 2006).
“The Quality of Price as a Quality Cue,” Akshay R. Rao, Journal of Marketing Research(November 2005).
“Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis,” Mrinal Ghosh and George John, Journal of Marketing Research (August 2005).
“Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions,” Rui Zhu and Joan Meyers-Levy, Journal of Marketing Research (August 2005).
“Cultural Differences in Consumer Impatience,” Haipeng Chen, Sharon Ng, and Akshay R. Rao, Journal of Marketing Research (August 2005).
“What to Say When: Advertising Appeals in Evolving Markets,” Rajesh K. Chandy, Gerard Tellis, Deborah MacInnis, and Pattana Thaivanich, Journal of Marketing Research (Nov. 2001). Vol. 38, p. 399-414. Lead article. Reprinted in Kitchen, Philip, et al, A Reader in Marketing Communications (2005), New York: Routledge.
“An Integrative Model of Market-Related Negative Information Processing: The Context of Negative Publicity,” Rohini Ahluwalia, Robert E. Burnkrant, and H. Rao Unnava, Journal of Marketing Research (May 2000). Vol. 37. p. 203-214.
“Which Ad Works, When, Where, and How Often? Testing the Effects of Direct Television Advertising,” Gerard Tellis, Rajesh K. Chandy, and Pattana Thaivanich, Journal of Marketing Research (Feb. 2000). Vol. 37. Finalist, 2000 Paul Green Award.
“In Search of Diversity: The Record of Major Marketing Journals,” Gerard Tellis, Rajesh K. Chandy, and Davis Ackerman, Journal of Marketing Research (Feb. 1999). Vol. 36.
“Signaling Unobservable Product Quality through a Brand Ally,” Akshay R. Rao, Lu Qu, and Robert W. Ruekert, Journal of Marketing Research (1999). Vol. 36, No. 2, p. 258-268.
“Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,” Rajesh K. Chandy and Gerard Tellis, Journal of Marketing Research (Nov. 1998). Vol. 35. Finalist, 2003 William O’Dell Award.
“Understanding Cooperative Advertising Participation Rates in Conventional Channels,” Mark E. Bergen and George John, Journal of Marketing Research (Aug. 1997), Vol. 34, No. 3, p. 357-369.
“Branded Variants: A Retail Perspective,” Mark E. Bergen, Shantanu Dutta, and Steven M. Shugan, Journal of Marketing Research (Feb. 1996). Vol. 33, p. 9-19. A finalist for the 2000 O’Dell Award for Best Paper in the Journal of Marketing Research for 1996.
"Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue," Allan D. Shocker, Rajendra K. Srivastava, and Robert W. Ruekert, Journal of Marketing Research, Special Issue on Brand Management (May 1994).
“A Two-Factor Explanation of Assimilation and Contrast Effects,” Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (Aug. 1993). Vol. 30, No. 3, p. 259-268.
“Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations,” Joan Meyers-Levy and Laura Peracchio, Journal of Marketing Research (Nov. 1992). Vol. 29, p. 454-461.
"Age Differences in Children's Choice Behavior: The Impact of Available Alternatives," Deborah Roedder John and Ramesh Lakshmi-Ratan, Journal of Marketing Research (May 1992). vol. 29, p. 216-226.
“Gender Differences in the Use of Message Cues and Judgments,” Joan Meyers-Levy and Brian Sternthal, Journal of Marketing Research (Feb. 1991). Vol. 28, p. 84-96.
"A Process-Tracing Study of Brand Extension Evaluation," David M. Boush and Barbara Loken, Journal of Marketing Research (February 1991). Vol. 28, p. 16-28.
“The Influence of Message Framing and Issue Involvement,” Durairaj Maheswaran and Joan Meyers-Levy, Journal of Marketing Research (Aug. 1990). Vol. 27, p. 361-367.
"Unbundling of Industrial Systems," George John, L. Wilson, and A. Weiss, Journal of Marketing Research (May 1990).
"Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships," Jan B. Heide and George John, Journal of Marketing Research (February 1990).
“The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review,” Akshay R. Rao and Kent B. Monroe, Journal of Marketing Research(Aug. 1989). Vol. 26, p. 351-357.
"Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis," Siew Meng Leong, Paul S. Busch, and Deborah Roedder John, Journal of Marketing Research (May 1989). Vol. 26, p. 164-178.
"Sales Compensation: An Empirical Investigation of Factors Related to the Use of Salary Versus Incentive Compensation," George John and Barton A. Weitz, Journal of Marketing Research (February 1989).
"Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly," Catherine A. Cole and Michael J. Houston, Journal of Marketing Research (February 1987).
"Picture-Word Consistency and the Elaborative Processing of Advertisements," Michael J. Houston, Terry L. Childers, and Susan E. Heckler, Journal of Marketing Research (November 1987).
"An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel," George John, Journal of Marketing Research (August 1984).
"The Reliability and Validity of Alternative Measures of Channel Member Satisfaction," Robert W. Ruekert and Gilbert A. Churchill, Jr., Journal of Marketing Research (May 1984). Vol. 21, p. 226-233.
"Organizational Structure Effects on the Credibility and Utilization of Marketing Plans," George John and J. Martin, Journal of Marketing Research (May 1984).
"Attitude-Behavior Consistency in Children's Responses to Television Advertising," Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder, Journal of Marketing Research (November 1983). Vol. 20, p. 337-349. Lead Article.
"The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels," George John and T. Reve, Journal of Marketing Research (November 1982).