Journal of Consumer Research Publications

Publications: Journal of Consumer Research

"Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (forthcoming December 2009).
"The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (October 2009).
"Forecasting and Backcasting: Predicting the Impact of Events on the Future," Jane E.J. Ebert, Daniel T. Gilbert, and Timothy D. Wilson, Journal of Consumer Research (October 2009).
"Sex in Advertising: Gender Differences and the Role of Relationship Commitment," Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Journal of Consumer Research (August 2009).
"Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," N.J. Goldstein, R.B. Cialdini, and V. Griskevicius, Journal of Consumer Research (October 2008).
“Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinational versus Local Firms,” Aradhna Krishna and Rohini Ahluwalia, Journal of Consumer Research (December 2008).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
"Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (December 2007).

"When Two and Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes," Haipeng Chen and Akshay R. Rao, Journal of Consumer Research (October 2007).
"The Influence of Ceiling Height: The Effect of Priming on the Type of Processing People Use," Joan Meyers-Levy and Rui Zhu, Journal of Consumer Research (August 2007).
“Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects,” Rui Zhu and Joan Meyers-Levy, Journal of Consumer Research (June 2007).
“An Examination of Different Explanations for the Mere Exposure Effect,” Xiang Fang, Surendra Singh, and Rohini Ahluwalia, Journal of Consumer Research (June 2007).
“Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking,” Alokparna Basu-Monga and Deborah Roedder John, Journal of Consumer Research (March 2007).
“Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying,” Kathleen D. Vohs and Ronald Faber, Journal of Consumer Research (March 2007).
“Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association,” Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).

“The Development of Self-Brand Connections in Children and Adolescents,” Lan Nguyen Chaplin and Deborah Roedder John, Journal of Consumer Research (June 2005).
“Using Stylistic Properties of Ad Pictures to Communicate with Consumers,” Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 2005).
"Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions," Rohini Ahluwalia and Robert E. Burnkrant, Journal of Consumer Research (June 2004).
"How Prevalent is the Negativity Effect in Consumer Environments?" Rohini Ahluwalia, Journal of Consumer Research (Sept. 2002). p. 270-279.
“The Effect of Extensions on the Core Brand Evaluation: An Accessibility-Diagnosticity Perspective,” Rohini Ahluwalia and Zeynep Gurhan-Canli, Journal of Consumer Research (Dec. 2000). p. 371-381.
“Examination of Psychological Processes Underlying Resistance to Persuasion,” Rohini Ahluwalia, Journal of Consumer Research (Sept. 2000). Vol. 27, No. 2. p. 217-232.
"Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Deborah Roedder John, Journal of Consumer Research (December 1999). Vol. 26, p. 183-213. Lead Article. Reprinted in Rechercheet Applications en Marketing (Journal of the French Marketing Association), February 2001. Reprinted in Children - Consumption, Advertising, and Media (2002), Flemming Hansen, Jeanette Rasmussen, Anne Martensen, and Birgitte Tufte, eds. Samfundslitteratur Press. p. 25-89.
"Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (December 1997). Vol. 24, p. 266-284.
“Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective,” Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (Sept. 1997). Vol. 24, No. 2, p. 178-191.
"The Emergence of Adaptive Decision Making in Children," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (June 1997). Vol. 24, p. 43-56.
“Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources,” Joan Meyers-Levy and Alice Tybout, Journal of Consumer Research (June 1997). Vol. 24, p. 1-14.
“Moderators of the Impact of Self-Reference on Persuasion,” Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (March 1996). Vol. 22, p. 408-423.
“Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes,” Joan Meyers-Levy and Laura Peracchio, Journal of Consumer Research (Sept. 1995). Vol. 22, No. 2, p. 121-138.
"Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior," Jennifer Gregan-Paxton and Deborah Roedder John, Journal of Consumer Research (March 1995). Vol. 21, p. 567-580. Lead Article.
“How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations,” Laura Peracchio and Joan Meyers-Levy, Journal of Consumer Research (June 1994). Vol. 21, p. 190-204.
"Goal-Oriented Experiences and the Development of Knowledge," Cynthia Huffman and Michael J. Houston, Journal of Consumer Research (September 1993).
“When Timing Matters: The Influence of Temporal Distance on Consumers’ Affective and Persuasive Responses,” Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (Dec. 1992). Vol. 19, p. 424-433.
“Price Premium Variations as a Consequence of Buyers’ Lack of Information,” Akshay R. Rao and Mark E. Bergen, Journal of Consumer Research (Dec. 1992). Vol. 19, No. 3, p. 412-423.
“The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions,” Terry L. Childers and Akshay R. Rao, Journal of Consumer Research (Sept. 1992). Vol. 19, p. 198-211. Reprinted in Consumer Behavior: Presentation of Selected Articles (2000), Joel Bree, ed., Economia, and Consumer Behaviour (2005), Margaret Hogg, ed., SAGE Publications.
“The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined,” Akshay R. Rao and Wanda A. Sieben, Journal of Consumer Research (Sept. 1992). Vol. 19, p. 256-270.
“Elaborating on Elaboration: The Distinction Between Relational and Item-Specific Elaboration,” Joan Meyers-Levy, Journal of Consumer Research (Dec. 1991). Vol. 18, p. 358-367.
“Exploring Differences in Males’ and Females’ Processing Strategies,” Joan Meyers-Levy and Durairaj Maheswaran, Journal of Consumer Research (June 1991). Vol. 18, p. 63-70.
"Alternative Approaches to Understanding the Determinants of Typicality," Barbara Loken and James Ward, Journal of Consumer Research (September 1990). Vol. 17, p. 111-126. Reprinted in: Market Driving Strategies: A Reader (1995), Gregory Carpenter, Glazer, and Kent Nakamoto, eds. Harper Collins College Publishers.
"Age Differences in Product Categorization," Deborah Roedder John and Mita Sujan, Journal of Consumer Research (March 1990). Vol. 16, p. 452-460.
“The Influence of a Brand Name’s Association Set Size and Word Frequency on Brand Memory,” Joan Meyers-Levy, Journal of Consumer Research (Sept. 1989). Vol. 16, p. 197-207.
“Priming Effects on Product Judgments: A Hemispheric Interpretation,” Joan Meyers-Levy, Journal of Consumer Research (June 1989). Vol. 16, p. 76-86.
“The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations,” Akshay R. Rao and Kent B. Monroe, Journal of Consumer Research (Sept. 1988). Vol. 15, p. 253-264. Ferber Award winning paper.
“The Influence of Sex Roles on Judgment,” Joan Meyers-Levy, Journal of Consumer Research (March 1988). Vol. 14, p. 522-530.
"Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers," Deborah Roedder John and Cathy A. Cole, Journal of Consumer Research (December 1986). Vol. 13, p. 297-315. Lead Article.
"Covariation Assessment by Consumers," James R. Bettman, Deborah Roedder John, and Carol A. Scott, Journal of Consumer Research (December 1986). Vol. 13, p. 316-326.
"Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Deborah Roedder John, Carol A. Scott, and James R. Bettman, Journal of Consumer Research (June 1986). Vol. 13, p. 38-47.
"The Development of Consumer Knowledge in Children: A Cognitive Structure Approach," Deborah Roedder John and John C. Whitney, Jr., Journal of Consumer Research (March 1986). Vol. 23, p. 406-417.
"The Relationship Between Information Recall and Reported Attitudes: Some Exploratory Analyses," Barbara Loken and Ronald Hoverstad, Journal of Consumer Research (September 1985). Vol. 12, p. 155-168.
"Measurement of Individual Differences in Visual Versus Verbal Information Processing," Terry L. Childers, Michael J. Houston, and Susan E. Heckler, Journal of Consumer Research (September 1985).
"A Psychometric Assessment of Measures of Scripts in Consumer Memory," Ruth Ann Smith and Michael J. Houston, Journal of Consumer Research (September 1985).
"Conditions for a Picture Superiority Effect on Consumer Memory," Terry L. Childers and Michael J. Houston, Journal of Consumer Research (September 1984).
"Age Differences in Children's Responses to Television Advertising: An Information Processing Approach," Deborah L. Roedder, Journal of Consumer Research (September 1981). Vol. 8, p. 144-153.