Journal of Marketing Publications

Publications: Journal of Marketing

"What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation," Deborah Roedder John, Journal of Marketing (forthcoming May 2010).
"Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (Jan. 2009).
"The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others Do," Raghunath S. Rao, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (July 2008).
"Competitive Response to Radical Innovation," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
"Managing the Future: CEO Attention and Innovation Outcomes," Manjit S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (October 2007).
"How Does Enforcement Deter Gray Market Incidence?" Kersi Antia, Mark E. Bergen, Shantanu Dutta and Robert Fisher, Journal of Marketing (January 2006).
“The Impact of Acquisitions on Innovation: Poison Pill, Placebo or Tonic?” Jaideep Prabhu, Rajesh K. Chandy, and Mark Ellis, Journal of Marketing (January 2005).
“Negativity in the Evaluation of Political Candidates,” Rohini Ahluwalia and Jill Klein, Journal of Marketing (January 2005).
“Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals,” Alina Sorescu, Rajesh K. Chandy, and Jaideep Prabhu, Journal of Marketing (Oct. 2003). Vol. 66, p. 82-102. Alina Sorescu received the following awards for this research: 2003 John A. Howard Award from the American Marketing Association for the best dissertation in marketing, 2003 Mary Kay Award from the Academy of Marketing Science for the best dissertation in marketing.
“What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation,” Rajesh K. Chandy, Jaideep Prabhu, and Kersi Antia, Journal of Marketing (July 2003). Vol. 66, p. 1-18. Lead article and winner of the AMA Technology and Innovation Special Interest Group Best Article Award for 2004.
“The Spillover Effects of Marketing Communications,” Rohini Ahluwalia, H. Rao Unnava, and Robert E. Burnkrant, Journal of Marketing (Nov. 2001). p. 458-470.
"When Does Vertical Coordination Improve Industrial Purchasing Relationships?" Arnt Buvik and George John, Journal of Marketing (2001).
“The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation,” Rajesh K. Chandy and Gerard Tellis, Journal of Marketing (July 2000). Vol. 64, p. 1-17. Lead article, co-winner of the 2000 Harold Maynard Award.
“No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality,” Amna Kirmani and Akshay R. Rao, Journal of Marketing(April 2000). p. 66-79. Maynard Award winning paper.
“Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence,” Shantanu Dutta, Jan Heide, and Mark E. Bergen, Journal of Marketing (Oct. 1999). Vol. 63, No. 4, p. 121-134.
"Understanding Institutional Designs Within Marketing Value Systems," Stephen J. Carson, Timothy M. Devinney, Grahame R. Dowling, and George John, Journal of Marketing (1999).
"Marketing in Technology-Intensive Markets: Toward a Conceptual Framework," George John, Allen M. Weiss, and Shantanu Dutta, Journal of Marketing (1999).
"Governance Value Analysis and Marketing Strategy," Mrinal Ghosh and George John, Journal of Marketing (1999).
“Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories,” Joan Meyers-Levy and P. Malaviya, Journal of Marketing/MSI Special Issue 4 on Fundamental Issues and Directions for Marketing (1999). Vol. 63, p. 45-60.
"The Negative Impact of Extensions: Can Flagship Products Be Diluted?" Deborah Roedder John, Barbara Loken, and Christopher Joiner, Journal of Marketing (January 1998). Vol. 62, p. 19-32.
"The Effects of Brand Name Suggestiveness on Advertising Recall," Kevin Lane Keller, Susan E. Heckler, and Michael J. Houston, Journal of Marketing (January 1998).
"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert, Journal of Marketing (January 1995).
"Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?" Barbara Loken and Deborah Roedder John, Journal of Marketing (July 1993). Vol. 57, p. 71-84.
“Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories,” Mark E. Bergen, Shantanu Dutta, and Orville C. Walker, Jr., Journal of Marketing (July 1992). Vol. 56, No. 3, p. 1-24.
"Do Norms Matter in Marketing Relationships?" George John and Jan B. Heide, Journal of Marketing (April 1992).
"Performance Outcomes of Purchasing Arrangements on Industrial Buyer-Vendor Relationships," George John, T. Noordeweir, and J. R. Nevin, Journal of Marketing (October 1990).
"The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," George John and Jan B. Heide, Journal of Marketing (January 1988).
"Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework," Orville C. Walker, Jr. and Robert W. Ruekert, Journal of Marketing (Summer 1987). p. 15-33.
"Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Robert W. Ruekert and O. C. Walker, Jr., Journal of Marketing (January 1987). p. 1-19. Lead Article.
"The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Robert W. Ruekert, O. C. Walker, Jr., and K. J. Roering, Journal of Marketing (Winter 1985). p. 13-25. Lead Article.