2006 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 2006

"Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu-Monga, Journal of Marketing Research (November 2006).
"Fading Optimism in Products: Temporal Changes in Expectations About Performance," Ashwani Monga and Michael J. Houston, Journal of Marketing Research (November 2006).
"The Psychological Consequences of Money," Kathleen D. Vohs, Nicole L. Mead, and Miranda G. Goode, Science (November 2006).
"Absorptive Capacity in High Technology Markets: The Competitive Advantage of the Haves," Om Narasimhan, Shantanu Dutta, and Surendra Rajiv, Marketing Science (September 2006).
"From Invention to Innovation: Conversion Ability in Product Development," Rajesh K. Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu, Journal of Marketing Research (August 2006).
"Domain-Based Asymmetry in Expectations of the Future," Ashwani Monga and Akshay R. Rao, Organizational Behavior and Human Decision Processes (May 2006).
"Asymmetric Wholesale Pricing: Theory and Evidence," Sourav Ray, Haipeng Chen, Mark E. Bergen, and Daniel Levy, Marketing Science (March-April 2006).
"Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Association," Sharon Ng and Michael J. Houston, Journal of Consumer Research (March 2006).
"How Does Enforcement Deter Gray Market Incidence?" Kersi Antia, Mark E. Bergen, Shantanu Dutta, and Robert Fisher, Journal of Marketing (January 2006).