A recent addition to the marketing department, Assistant Professor Carlos Torelli comes to the Carlson School from the University of Illinois at Urbana-Champaign. There, he explored the connections between consumers' culture and their mental associations of the concept of power in his doctoral dissertation. Torelli specializes in applications of cross-cultural psychology to marketing principles and has published in the Journal of Consumer Psychology. He has a paper forthcoming at the Journal of Personality and Social Psychology and papers under review at the Journal of Consumer Research and the Journal of Marketing Research.

• Global branding
• Cross-cultural consumer behavior
• Self-regulation
• Persuasion

Recent Publications

• "Intersubjective Consensus and the Maintenance of Normative Shared Reality," C. Wan, C. J. Torelli, and C-Y. Chiu, Social Cognition (forthcoming).
   
• "Undertanding the Influence of Literacy on Consumer Memory: The Role of Pictorial Elements," Madhubalan Viswanathan, Carlos J. Torelli, L. Xia, and R. Gau, Journal of Consumer Psychology (July 2009).
   
• "Identity-Based Motivation: Constraints and Opportunities in Consumer Research," Sharon Shavitt, Carlos J. Torelli, and J. Wong, Journal of Consumer Psychology (July 2009).
   
• "Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (January 2009).
   
• "Cross-Cultural Consumer Psychology," Sharon Shavitt, A.Y. Lee, and Carlos J. Torelli, in M. Wanke (ed.), Social Psychology of Consumer Behavior (forthcoming).  Part of the Frontiers of Social Psychology Series edited by Kruglanski and Forgas.

Carlos Torelli CV

Recent Presentations

• February 2009 served as the chair for the session on "New Perspectives in Brand Extension Research" and presented "Cultural Symbolism of Brands: Effects on the Evaluation of Brand Extensions" with Rohini Ahluwalia at the Society for Consumer Psychology 2009 Winter Conference.
   
• October 23, 2008, served as the session chair for both "Brand Symbolism and Reference Groups: Perspectives on the Identity and Value of Brands" and "New Perspectives in Global Branding" at the Association for Consumer Research's 2008 Doctoral Symposium. Also presented two papers: "Brand Iconicity: A Shared Reality Perspective" (with Chi-yue Chiu, Hean Tat Keh, and Nelson Amaral) and "A Measure of Brand Values: Cross-Cultural Implications for Brand Preferences" (with Aysegul Ozsomer, Sergio Carvalho, Hean Tat Keh, and Natalia Maehle).
   
• May 2, 2008 participated in the Carlson School of Management's "Inside the Boardroom featuring Jill Lajdziak, Saturn Division General Manager."
   
• March 27, 2008 presented at the University of Minnesota's Food Industry Center's "Branding without Borders" conference.

Professional Activities & Honors

• Received Grant from the Institute for Research in Marketing, University of Minnesota, for "Iconic Brands and Multi-Cultural Markets: Consequences for Existing Models of Brand Management," July 2008.
   
• April 2008 received Grant-in-Aid of Research, Artistry, and Scholarship from the University of Minnesota's Graduate School for work on "Brand and Category Iconicity."
   
• Received Faculty Small Research Grand from the Carlson School of Management's Office of International Programs for "Cross-Cultural Preferences for Brand Values," January 2008.
   
• Co-recipient of the Robert Wood Johnson Foundation Grant for Advancing Measurement of Equity and Patient-Centered Care to Improve Health Care Quality for the project "Cultural Variability in Patient Responding to Survey Measures," December 2007.

Carlos Torelli, Assistant Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438 USA

(612) 625-2903, fax (612) 624-8804

ctorelli@umn.edu

Instructional Profile