Joseph P. Redden is an assistant professor who joined the faculty of the Marketing Department in August 2008.  A 2006 PhD from the Wharton School at the University of Pennsylvania, Redden is currently focused on researching how to prevent satiation and how to help people recover from satiation with repeated experiences.  His original work in this area, "Reducing Satiation: The Role of Categorization Level," won the American Marketing Association's 2007 John A. Howard Doctoral Dissertation Award and the 2008 Robert Ferber Award based on a publication in the February 2008 issue of the Journal of Consumer Research.

• Ways to reduce the effects of satiation (boredom) in repeated experiences
• Interventions to help people recover faster from satiation
• Effects of product variety on serving sizes and consumption
• Influence of categorization level on perceptions and behavior
• Effects of a complex price format on perceived cost and product choice

Recent Publications

• "Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
   
• "The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (forthcoming October 2009).
   
• "Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
   
• "Hyperbolic Discounting," Joseph P. Redden, in Roy F. Baumeister and Kathleen D. Vohs (eds.), Encyclopedia of Social Psychology.  Thousand Oaks, CA:  Sage Publications.  2007.

Working Papers and Research in Progress:

• "The Complexity of Unpacking: Explicit Detail can Lower the Judged Likelihood of an Event," with Shane Frederick.
   
• "Simplifying Difficult Calculations: How Consumers Choose Two-Part Tariffs," with Stephen J. Hoch.

Joseph P. Redden CV

Media:

• June 18, 2009. “A Way to Always Enjoy Your Favorite Meal,” University of Minnesota Moment. This research was also picked up by EurekAlert!, PhysOrg, e! Science News, Red Orbit, Thaindian News, Sindh Today, TopNews India, Fresh News India, Daily India, DNA India, Malaysia Sun, Birmingham Star, Zimbabwe Star, The Times of India, SmasHits India, Little About, and Live Science.
   
• June 17, 2009. “Mixing Memory with Reality Can Bring Pleasure to the Routine,” Scientific American Blog: 60-Second Science.
   
• June 16, 2009. “Stuck in a Rut? Call on Memory for a Good Time,” MSNBC.
   
• June 16, 2009. “How to Bring Back that Lovin’ Feeling,” U.S. News & World Report Online.
  
• June 25, 2009. “New Airline Promises $9 Flights, Will it Fly?” KSTP TV.

• March 6, 2009. Presented “Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation” at Brigham Young University. Prof. Redden also presented this talk at the University of Chicago on May 11, 2009.
   
• October 24, 2008.  Presented "The Construction of Satiation: Recalling Related Intervening Experiences Accelerates Recovery from Satiation," with Jeff Galak and Justin Kruger, at the Association for Consumer Research's 2008 conference.

Professional Activities & Awards:

• Winner of the 2008 Robert Ferber Award from the Journal of Consumer Research for his article, "Reducing Satiation: The Role of Categorization Level." The award competition is held annually and given to the best interdisciplinary article published in the latest volume of the Journal of Consumer Research. 
   
• Winner of the 2007 John A. Howard / AMA Doctoral Dissertation Award.
   
• Winner of the 2005 Ackoff Award from the Wharton Risk Management and Decision Processes Center, University of Pennsylvania.

Joseph P. Redden, Visiting Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 626-9170, fax (612) 624-8804

redde007@umn.edu