The Institute for Research in Marketing is pleased to announce the start of its Transformative Data Initiative, a collaboration between board member companies and marketing department faculty meant to deepen the ties between these groups and strengthen the cutting-edge research taking place at the Carlson School of Management.
We have included two documents here: the first is the powerpoint presentation given by Rajesh Chandy at the Advisory Board's February 2008 meeting, and the second is a copy of the meeting minutes, including discussion notes and expanded information on each of the research projects presented in the powerpoint.
- February 6, 2008 Advisory Board minutes
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