Carlson on Metrics will bring together marketing thought leaders from both the business and academic worlds.  Click on the speaker names or photos below to read a short bio of each currently scheduled participant.

	Cesar Brea, Global Practice Leader Monitor Group "Multi-Channel Marketing Optimization."
	Rob Britton, PhD, Adviser to the Chairman American Airlines "Metrics in a Business Under Siege: The Turnaround Plan at American Airlines."
	James S. Henney, Senior Vice President, Enterprise Marketing Wells Fargo "Evaluating the Business Impact of Brand Perceptions."
	Jeff Hunter, Consumer Insights Director, Innovation Toolkit and Cereal Partners Worldwide General Mills Panel Discussant, "Metrics of Growth."
	David Krajicek, PhD, Executive Vice President GfK Brand & Communications "Linking Consumer Data to Business."
	Lisa L. Love, PhD, Senior Customer Insight & Market Research Manager, Customer Insight Center of Excellence 3M Panel Discussant, "Metrics in a New World."
	Bryan Maach, Vice President, Market Research & Analysis Cisco Systems, Inc. Panel Discussant, "Metrics in a New World."
	Gregory Michaels, PhD, Global Director of Analytics Kraft Foods, Inc. Panel Discussant, "Metrics of Growth."
	Adrian Sosa, Director of Marketing Intelligence CVS Caremark "Leveraging Loyalty Card Data to Measure ROI."
	Tom Sullivan, Vice President UnitedHealth Group Panel Discussant, "Metrics of Growth."
	Linda Vytlacil, Vice President, Global Decision Sciences Carlson Marketing "Stronger Relationships, Better Results: New Metrics of Loyalty and Engagement."
	Gordon Wyner, PhD, Executive Vice President Millward Brown, Inc. "Marketing Effectiveness: Beyond ROI."

	Mark E. Bergen, PhD, Carolyn I. Anderson Professor of Business Education Excellence and Marketing Department Chair Carlson School of Management, University of Minnesota "Metrics of Pricing: Insights from a 20-Year Research Journey."
	Rajesh K. Chandy, PhD, James D. Watkins Chair in Marketing Carlson School of Management, University of Minnesota Panel Discussant, "Metrics of Growth."
	Jane E. J. Ebert, PhD, Assistant Professor of Marketing Carlson School of Management, University of Minnesota Panel Discussant, "Metrics in a New World."
	Sunil Gupta, PhD, Edward W. Carter Professor of Business Administration Harvard Business School "Customer Value in a Networked Society."
	Dominique Hanssens, PhD, Bud Knapp Professor of Marketing Anderson School of Management, UCLA "Long-Term Impact of Marketing Spending."
	George John, PhD, General Mills-Gerot Chair in Marketing Carlson School of Management, University of Minnesota "Measuring Tasks and Compensating Channel Partners: Guidelines and Consequences."
	Prasad Naik, PhD, Professor of Management and Chancellor's Fellow Graduate School of Management, University of California, Davis "Budgeting and Allocation Across Corporate and Brand Advertising."

	Rajesh K. Chandy, PhD, James D. Watkins Chair in Marketing Carlson School of Management, University of Minnesota Session Chair, Part IV, Metrics of Growth: Measuring Progress
	Jane E. J. Ebert, PhD, Assistant Professor of Marketing Carlson School of Management, University of Minnesota Session Chair, Part V, Moving Forward: Metrics in a New World
	Patricia Hughes, Managing Director, Consumer Sector GfK Custom Research North America Session Chair, Part I, Effective Measures: Determining the True Impact of Marketing
	Deborah Roedder John, PhD, Curtis L. Carlson Chair and Professor of Marketing Carlson School of Management, University of Minnesota Session Chair, Part II, Leveraging Data: Making the Most of Metrics
	Om Narasimhan, PhD, Associate Professor of Marketing Carlson School of Management, University of Minnesota Session Chair, Part III, Optimizing Outcomes: What Metrics Mean and What to Do About Them