2009 Marketing Department A Journal Publications

Marketing Department A Journal Publications: 2009

"What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation," Deborah Roedder John, Journal of Marketing (forthcoming May 2010).
"The Effect of Need for Uniqueness on Word of Mouth," Amar Cheema and Andrew M. Kaikati, Journal of Marketing Research (forthcoming).
“Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (forthcoming).
"Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Vladas Griskevicius, J. M. Tybur, and B. Van den Bergh, Journal of Personality and Social Psychology (forthcoming).
"Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (forthcoming December 2009).
"Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
"The Length of Product Line in Distribution Channels,” Yunchuan Liu and Tony Haitao Cui, Marketing Science (forthcoming).
"An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?" Norman P. Li, Vladas Griskevicius, Kristina M. Durante, Peter K. Jonason, Derek J. Pasisz, and Katherine Aumer, Personality and Social Psychology Bulletin (July 2009).
"Mircrobes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).
"The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (October 2009).
"Forecasting and Backcasting: Predicting the Impact of Events on the Future," Jane E.J. Ebert, Daniel T. Gilbert, and Timothy D. Wilson, Journal of Consumer Research (October 2009).
"Sex in Advertising: Gender Differences and the Role of Relationship Commitment," Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Journal of Consumer Research (August 2009).
"Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion," Brandon J. Schmeichel and Kathleen D. Vohs, Journal of Personality and Social Psychology (April 2009).
"Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (January 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock and Akshay R. Rao, Journal of Marketing Research (February 2009).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
"Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
"Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Vladas Griskevicius, Joshua M. Tybur, Steven W. Gangestad, Elaine F. Perea, Jenessa R. Shapiro, and Douglas T. Kenrick, Journal of Personality and Social Psychology (May 2009).
"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (January 2009).
"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (October 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh** and George John, Journal of Marketing Research (October 2009).
"Field Dependency and Brand Cognitive Structure," Sharon Ng and Michael J. Houston, Journal of Marketing Research (April 2009).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen, Journal of Marketing Research (June 2009).
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," V. Griskevicius, N.J. Goldstein, C.R. Mortenson, J. M Sundie, R.B. Cialdini, and D. T. Kenrick, Journal of Marketing Research (June 2009).
"Mircrobes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).