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Social Media Analytics
Ahmed Abbasi of the McIntire School of Commerce, University of Virginia, will present “Social Media Analytics.”
The rapid growth of social media and online communities has dramatically changed the manner in which communication takes place. Organizations are increasingly utilizing general-purpose social media technologies to support their business-related functions. According to a recent McKinsey Quarterly report, 50% of the more than 1,700 organizations surveyed are using social networking, 41% are using blogs, 25% are using wikis and 23% are using micro blogs. Moreover, these numbers have more than doubled in the past four years. Web 2.0 technologies are being leveraged for internal purposes, customer-related purposes, and in working with external suppliers and partners. Organizations are deriving considerable benefits from their use, including increased speed of access to knowledge, enhanced identification of experts, increased number of successful innovations, and reduced communication and operational costs.
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