Main navigation | Main content
The Department of Marketing is hosting "Minnesota Camp" on Friday, April 12
The Department of Marketing is bringing in four top researchers in the marketing field for a full day of presentations and research interactions on Friday, April 12, from 8:00 a.m. to 6:00 p.m. in 2-260R Carlson School.
This event, called “Minnesota Camp,” is to foster academic inquiry via exposure to and collaboration with top minds in the field. “The camp not only aims to energize the passion for research among our faculty and PhD students, but also to showcase our expertise and superb facilities,” said Assistant Professor Carlos Torelli.
Presentations will include:
“Earning the Right to Eat Organic: How Moral Judgements Depend on the Nature of the Target’s Income” – Darren Dahl, Sauder School of Business, University of British Columbia.
Dahl proposes that because organic food is associated with both health and wealth, the moral judgments people form of consumers and organizations who buy organic versus conventional food will differ based on the nature of the target’s income.
“How Does Cultural Self-Construal Affect Price-Quality Judgments?” – Sharon Shavitt, University of Illinois at Urbana-Champaign.
How is there a relation between cultural factors and consumers’ tendency to use price to judge quality? Several experiments designed to address this question revealed that people with a more interdependent cultural self-construal have a greater tendency to use price information to judge quality.
“A Dynamic Structural Model of Search Across Stores and Across Time” – K. Sudhir, Yale School of Management.
Price dispersion across stores and across time is widespread in many retail settings; in response, consumers can search across stores and across time. Yet the existing literature on structural models of search focuses either on modeling search across stores or across time but not both. Sudhir introduces a dynamic structural model that nests a finite horizon model of search across stores within an infinite horizon model of search over time.
“Make, Buy, or Ally: Patterns and Paradoxes in Making Versus Buying for Innovations” – Gerry Tellis, Marshall School of Business, University of Southern California.
Firms constantly grapple with the question of whether to internally develop (make), acquire (buy), or partner (ally) for innovations. The literature has not analyzed the choice of and payoff to these alternate routes to innovation for the same firm. To address this issue, Tellis collected and analyzed the choice and payoff for innovations for 192 firms across 108 industries over a period of five years.
More information about Minnesota Camp can be found on the Department of Marketing webpage.
To request disability accommodations, please contact Melissa Grass at email@example.com.