Advanced Business Communications: Making Persuasion & Influence Work

Gain deeper insight into the art and science of persuasive communications. This program builds on "Presentations: Coaching for Executives" and will give you further understanding of effective executive communications—everything from presenting effectively to top management to communicating successfully with multicultural audiences to leading and creating critical team communications.

Not currently offered


  • Overview
  • Objectives/Topics
  • Audience
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Participants will learn tips, techniques and best practices for communicating persuasively and effectively in an increasingly diverse, global, team-oriented, and time-starved business environment.

Specifically, attendees will strengthen their mastery of multicultural communications, fast-paced and limited-attention span communications, in addition to creating and leading team presentations. Attendees will also have the opportunity to participate in an improv module that shows them how to “think on their feet,” and enhance their ability to be persuasive “in the hot seat.” A special area of focus will be persuasive communications with executive level management.

  • To further develop executive communication skills that result in strategic, precise, persuasive, and motivating messages
  • To explore a variety of tips, techniques, and “best practices,” ranging from the development of a persuasive presentation to the actual delivery of a message
  • To identify and strategize possible solutions to real world business communication challenges in our changing, time-starved business world
  • To practice techniques for surviving and thriving in the hot seat with difficult audiences
  • To apply global strategies when communicating across various mediums in multicultural groups/teams


  • Communication changes and shifts
  • Best persuasive communication practices
  • Communicating “up” strategically
  • Thinking on your feet
  • Surviving in the “hot seat”
  • Delivering team presentations
  • Maximizing presentation technology
  • Practicing meeting and facilitation techniques
  • Communicating globally
Senior executives who want to further develop their strategic communication skills (President, Vice President, Director, and Senior Manager).
Lindsay Strand Faculty Photo

Lindsay Strand, Carlson Executive Education Instructor

Amy Tolbert Faculty Photo

Amy S. Tolbert, Carlson Executive Education Fellow

Executive Presenter


Executive Education
Carlson School of Management
University of Minnesota
321 Nineteenth Ave. S.
Minneapolis, MN 55455-0438

Teaching Approach
Two nationally recognized communication coaches with extensive experience in corporate communications team-teach this two-day program. The interactive learning approach provides a framework for each participant to learn new concepts, consistently apply them in an engaging way, and obtain feedback from instructors and peers in small group settings. Participants learn to recognize their strengths, learn timesaving techniques to enhance their communications, and gain experience applying new best practices.

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Program Details

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Instructors Amy Tolbert and Lindsay Strand talk about Advanced Business Communications for Executives


"It is one of the best courses I have taken. It's not only informative, but also very practical. I was surprised to realize how much I had learned from the two-day program. Thank you!"

– Zhong Qian
Senior Manager
AGA Medical, Inc.

"This course provided many valuable insights into a variety of communication areas that are valuable to executives, including presenting up, down and across; effectively managing meetings; and working across global and cultural differences."

– Jonathan L. Eisenberg
Vice President & Senior Legal Counsel
Medtronic, Inc.

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321 Nineteenth Ave. S., Minneapolis, MN 55455 | 612-625-0027 | 877-625-6468