Learn the key drivers of a successful customer- and market-focused business model, understand basic marketing principles that can help you make the best strategic choices and tactical decisions, analyze examples of successful marketing actions, and learn to immediately apply your new skills.
Dates: May 10–12, 2011
The Fundamentals of Marketing Essentials program explores the contemporary methods successful marketers employ to view and engage their customers while examining how these methods enhance the quality of overall business decisions.
The program emphasizes the importance of making strategic choices and tactical decisions based upon the 4 P's of contemporary marketing—Product, Price, Place, and Promotion—within a framework that encompasses a detailed understanding of the 4 C's of contemporary marketing: Customer, Company, Competition, and Collaborators.
Designed by academic experts and leading practitioners in the area of marketing, the curriculum focuses on a wide variety of real-world illustrations that concern service, manufacturing, consumer, and non-profit sectors. The instructors and executive presenters provide extensive examples drawn from business to business, public, private, and international markets in order to ensure that all participants develop the ability to apply effective principles and techniques to the marketing challenges they face.
Robert Hansen, Associate Professor of Marketing and Logistics Management, Carlson School of Management, University of Minnesota
Wayne Mueller, Marketing Instructor, Carlson School of Management, University of Minnesota; Director, Institute for Research in Marketing
Kathleen Vohs, Associate Professor of Marketing, McKnight Land-Grant Professor, and McKnight Presidential Fellow, Carlson School of Management, University of Minnesota
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
Benefits of Attending
A discount of 15% will apply to registrations of 3 or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.
Associate Professor Robert Hansen discusses Fundamentals of Marketing
"The Fundamentals of Marketing program far exceeded my expectations! Clear, concise concepts presented in a logical format. Information has immediate application for all types of business! Very well done! Great investment!"
– Brandelyn Hook
The Mosaic Company
"The Fundamentals of Marketing program was not only a great opportunity to break down the function and importance of marketing, but was a fantastic facility to apply classroom examples to real-world scenarios and network with professional peers."
– Danielle Dahlstrom Coughlin
Business Unit Executive
Cognos, an IBM Company
"If you're looking to learn fundamentals of marketing out of a textbook, this class isn't for you. If you want to learn from real people who have been in real marketing roles, you need to take this course."
– Mike Otto
Business Development Manager