Organizations exist because they deliver something of value to consumers, and marketing is the process of sustaining the value-delivering ability of the organization to support its long-term survival. In the era of globalization, this value-delivering process, or global marketing, has become increasingly complex to manage. This course aims to provide participants with theoretical frameworks that will help them to make better business decisions which require a thorough understanding of global marketing.
This program qualifies as an elective offering for the Global Business Certificate.
Sept. 24-26, 2014 / 8:00 a.m.– 4:30 p.m. / $3,500
This class is designed for:
|Carlos Torelli, McKnight Associate Professor of Marketing, Carlson School of Management, University of Minnesota|
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
Download our 2014 E-Book (pdf)
“As a leader, it's important that I stay on top of my game. The Carlson School helped me sharpen the saw and maintain a skillset relevant to what's going on in business now.”
– Vincent Pope