Explore the basic marketing principals that will help you make the best strategic choices and tactical decisions for your organization. Marketing Essentials will provide you with an overarching framework and set of integrated processes to effectively evaluate your organization's current marketing programs and help determine appropriate changes.
Dates: April 23–25, 2013
In this high-energy, hands-on class, participants will learn how to efficiently segment the market, decipher data, identify opportunities, respond to customer needs, and create successful marketing plans. Whether you are a new marketing manager or someone who works extensively with a marketing department, this program will provide a solid fact-based foundation to compete successfully in today's rapidly changing environment.
Designed by a seasoned marketing expert with more than 25 years of experience delivering programs for business practitioners, the curriculum focuses on a wide variety of real-world illustrations from the service, manufacturing, consumer, and non-profit sectors. The program also includes presentations by expert practitioners in the important areas of conducting marketing research projects, creating advertising and promotion programs, and conducting library and database information searches. You'll leave the program with information that you can immediately use to improve the efficiency and effectiveness of your organization's marketing programs.
Robert Hansen, Associate Professor of Marketing, Carlson School of Management, University of Minnesota
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
This is a high energy, fast paced program that includes a number of small group break-out activities designed to provide you with hands-on experience addressing the types of marketing issues that you currently face at work. In addition to a notebook, you will receive an electronic version of all materials used during the program that you can modify to better fit your own organization's unique situation. You will also be provided with a pass code to a website which will allow you to view updates and read bi-weekly postings dealing with ways to improve your organization's marketing programs.
A discount of 15% will apply to registrations of 3 or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.
Associate Professor Robert Hansen discusses Marketing Essentials.
"This class far exceeded my expectations! Clear, concise concepts presented in a logical format. Information has immediate application for all types of business! Very well done! Great investment!"
– Brandelyn Hook
The Mosaic Company
"This marketing program was not only a great opportunity to break down the function and importance of marketing, but was a fantastic facility to apply classroom examples to real-world scenarios and network with professional peers."
– Danielle Dahlstrom Coughlin
Business Unit Executive
Cognos, an IBM Company
"If you're looking to learn fundamentals of marketing out of a textbook, this class isn't for you. If you want to learn from real people who have been in real marketing roles, you need to take this course."
– Mike Otto
Business Development Manager