Optimizing Your Unique Executive Brand

 

Date: Tue., Feb. 21, 2012
Time: 8:00 a.m. – 12:00 p.m.
Tuition: $495

  • Overview
  • Objectives
  • Faculty
  • Program Details
In today's global and highly competitive economy, being a leader has never been so challenging. Failing to carefully define your unique executive brand puts you at risk of being viewed as a commodity. Whether you're the CEO or a mid-level manager, every executive needs a distinctive executive brand. During this session, you will learn the factors that define 75-96% of executive success, discover and define your unique brand and learn the keys to marketing and evolving your executive brand.

 

What you will gain

Designed for executives and aspiring executives, this program provides the tools to:

  • Understand the keys that differentiate "A" level performing executives from the rest
  • Reinvent how you create value as an executive
  • Identify your unique "fingerprint" areas and develop your personalized executive brand proposition
  • Create a marketing strategy for your personal executive brand
  • Increase your value as an executive
Chuck Bolton
Chuck Bolton is an instructor for Carlson Executive Education and author of Leadership Wipeout: The Story of an Executive's Crash and Rescue and the soon to be released, The Hole in Your Team. He is a co-author of two books in The Power of the Platform series. He also coaches CEOs and senior leaders to master the proven behaviors and styles that drive hard results and to optimize their unique executive brands. Bolton frequently appears in the media and each month is featured on the NBC affiliate in Milwaukee to discuss leadership topics. He holds a MBA from the Keller Graduate School of Management and a BA from Saint Mary's University of Minnesota.

Location

Executive Education
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438

Tuition and Payment Method

Credit card or subscription only.

Quantity Discounts

Save 10% when you register for two classes at the same time.
Save 15% when you register for three classes at the same time.
Save 15% when three or more people from the same organization register as a group for the same program.

TBD

Quick Links

Momentum Series Podcasts

Listen to Momentum Series podcasts to learn about programs directly from the faculty. The MP3 links are audio only; the Adobe Presentation links play the audio with a slide show.

Contact Information

John Skinner

John Skinner
Business Development Manager
Phone: 612-625-5412
Email: jskinner@umn.edu

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