November 5-7, 2013 / 8:00 a.m.–4:30 p.m. / $3,500
Success in today's complex marketplace is critically dependent on accurately aligning an organization's capabilities with the market's demands. Consequently, identifying market opportunities; establishing market priorities; creating, enhancing, communicating, and delivering differentiated value to your customers; developing an effective and integrated marketing strategy that incorporates digital marketing and social media; and increasing the value of brands are topics of upmost importance for managers with marketing responsibilities.
The Strategic Marketing program explores the most current developments and best practices in these areas, providing the participants with practical knowledge and actionable strategic insights. The program is designed to enhance the ability of managers to develop and implement strategies that strengthen customer relationships, accelerate company growth, and enhance shareholder value.
This program is designed for experienced managers with marketing responsibilities and interest. Typical titles include: general manager, vice president of marketing, marketing director or manager, and product or brand manager. Top executives (whose responsibilities include, but are not limited to, marketing) and other senior managers who work closely with marketing are also encouraged to attend.
Examples of past participant titles:
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
|Mark Bergen, Professor, James D Watkins Chair in Marketing, Carlson School of Management, University of Minnesota|
Dave Hopkins, Program Director, Carlson Enterprise, Carlson School of Management, University of Minnesota
|George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department, Carlson School of Management, University of Minnesota|
|Joseph Redden, Assistant Professor of Marketing and Logistics Management, Carlson School of Management, University of Minnesota|
"This was an outstanding blend of theory and practice. I may take it again in a few years!"
Marketing Technology Manager
Thermo Fisher Scientific
"Excellent program that takes strategy to the forefront. Much of day-to-day business time is spent focused on tactics, that not enough time is spent looking at strategy. This course helps focus you on the strategy."
"The content and the quality of presenters was first-rate. I also appreciated your excellent time management and the attentiveness of the Carlson School staff. This is a program I will heartily recommend to others. Thank you again for a stimulating and highly educational three days."
Director of Marketing
Download Program Details (pdf)
Dave Hopkins and Joe Redden talk about Strategic Marketing.
“The entire Strategic Marketing course was relevant, actionable, and thought-provoking for our organization.”
– Mark Schuleman
“The Strategic Marketing program was an investment well worth the time and expense. In the fast lane of business, this course was a beneficial pit stop that will allow me to emerge refueled intellectually. The intellectual stimulation that Carlson provides will enhance our capacity to become more competitive.”
– Charles W. Anger
“This class brought to bear some great techniques and tools that I hope to use to help our company achieve even greater success. I believe this class provided an excellent mix of theory and practical real world examples of techniques in action. This class is a winner!”
– Jeffry Swertfeger
Director of Marketing
Business Development Manager