The program explores conceptual frameworks and practical applications relevant to successful pricing strategies from three perspectives: the customer, the competition, and the corporation.
April 29–May 1, 2014 / 8:00 a.m. - 4:30 p.m. / $3,500
In today's competitive environment, pricing has emerged as a critical business competency. Executives in consumer, industrial, and service sectors must be prepared to face complex challenges and to leverage pricing in order to capture the greatest market advantage. The Strategic Pricing program provides a template for pricing decisions and practical guidance for formulating pricing strategy.
Led by Mark Bergen, Carlson School Professor of Marketing, noted author and pricing strategist for numerous Fortune 500 companies, the program will emphasize the importance of developing pricing as a strategic capability. The program design integrates all three perspectives in pricing strategies and decisions using economic and psychological principles. Pricing issues relevant for business-to-business as well as business-to-consumer marketing will be covered.
|Mark E. Bergen, the Carolyn I. Anderson Professor of Business Education Excellence and Professor of Marketing, Carlson School of Management, University of Minnesota|
|Georg Muller, Carlson Executive Education Instructor|
|Joe Nunes, Carlson Executive Education Instructor|
|William L. Sippel, Carlson Executive Education Instructor|
|Kathleen Vohs, Land O' Lakes Professor for Excellence in Marketing, Carlson School of Management, University of Minnesota|
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
This three-day program provides an intense and exciting learning environment. It is highly interactive and features case studies, lectures, individual readings, and group discussions.
(schedule, curriculum, faculty bios, past participant titles, testimonials)
Professors Kathleen Vohs and Mark Bergen discuss Strategic Pricing
"Our organization performs very well in its industry, yet we learned what opportunities were being left behind. The Strategic Pricing course was excellent in theory and application. The faculty were knowledgeable, available, and even effusive. Well worth the investment in time."
-Philip D. McKenzie
Vice President, Business Systems
"The Strategic Pricing course provided very practical information broken into pieces that made using it less daunting. The presenters were experts who were great at talking to generalists."
– Jennifer Gillespie
Vice President & Actuary, Underwriting
Blue Cross Blue Shield of MN
"My company is small, family-owned, and service-based. Initially, I was concerned the course may not be relevant to my pricing issues. However, I was pleasantly surprised that I was provided with valuable concepts that I can immediately implement upon my return. I highly recommend this course for companies of all sizes."
– Don Berg, Jr.
Clinical Supplies Management
Business Development Manager