Carlson School of Management

IDSC 4455 Web 2.0: The Business of Social Media

Business use of social media technologies. Blogs, wikis, online social networks. Readings, forum discussion, case analyses. How technologies engage consumers, market products or services, benefit from open innovation, foster collaboration among employees.

Fall 2014

Section 001 LEC (26559)

2 credits

A-F only; prereq 3001

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