Carlson School of Management

IDSC 6455 Web 2.0: The Business of Social Media

Business use of social media. Web 2.0/driving forces, social media marketing/advertising, engaging customers, peer production/open innovation. Ways businesses can leverage social media to foster collaboration, engage customers, build brand loyalty.

Fall 2014

Section 060 LEC (31507)

2 credits

A-F only; prereq MBA student

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