Carlson School of Management

MKTG 3040 Buyer Behavior

Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications.

Spring 14

Section 001 LEC (52909)

4 credits

Section 002 LEC (52908)

4 credits

A-F; prereq 3001, [3010 or Concurrent registration is required (or allowed) in 3010]; credit will not be granted if credit already received for: Mktg 4040

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