Carlson School of Management

Deborah John

John,Deborah Roedder

Professor, Curtis L. Carlson Chair in Marketing
3-175 CarlSMgmt

Deborah Roedder John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management, University of Minnesota. She received her Ph.D. in Marketing from Northwestern University and is an expert in consumer behavior. She specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research, and Journal of  Consumer Psychology. Her research has been featured in media outlets such as the New York Times, Financial Times, and Business Week. 

Professor John's is well known in the marketing discipine, having served on the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Public Policy & Marketing. She has also served as associate editor at the Journal of Consumer Research, as a founding editor at the Monographs of the Journal of Consumer Research, and as President of the Association for Consumer Research.

CURRENT RESEARCH: Effects of Brand Usage on Consumer Self-Perceptions, Self-Control, and Self-Efficacy * Social Determinants of Luxury Counterfeit Purchase Intention * Materialism in Children and Adolescents

EDITORIAL BOARD MEMBERSHIPS: Journal of Consumer Research * Journal of Marketing Research * Journal of Consumer Psychology * Journal of Public Policy & Marketing

SCHOLARLY SERVICE: President, Association for Consumer Research * Associate Editor, Journal of Consumer Research * Conference Co-Chair, Association for Consumer Research * Treasurer, Association for Consumer Research * Editor, Monographs of the Journal of Consumer Research

HONORS AND AWARDS: Outstanding Dissertation Award, American Psychological Association (Div. 23) * Journal of Consumer Research Best Paper Award, Honorable Mention * Journal of Consumer Psychology, Outstanding Contributor Award * Lifetime Service Award, Journal of Consumer Research * Carlson Award for Research Excellence * Carlson Award for Teaching Excellence * Carlson Media Star Award

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PhD, 1980
Northwestern University - Kellogg Graduate School of Management

MBA, 1975
Kent State University

BSBA, 1974
St. Louis University


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