Carlson School of Management

Linli Xu

Xu,Linli

Assistant Professor
Marketing
3-159 CarlSMgmt
linlixu@umn.edu


Linli Xu is an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota. She joined the faculty of the marketing department in 2012 after receiving her PhD at the University of Southern California. 

Her research interests include advertising effectiveness and new product development using quantitative modeling methods. She has presented her works at several marketing conferences, including UTD-FORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research.

Please see Personal URL

My current research interests include the effectiveness of advertising and firms' strategic interactions in their investment decisions.

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Education

PhD, 2012
Marketing
University of Southern California

M.A., 2004
Economics
University of British Columbia

B.A., 2002
Economics
Jilin University


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