Salesforce Management, 6th ed., with G. Churchill, N. Ford, M. Johnson and J. Tanner, Irwin/McGraw-Hill, 2000
Marketing Strategy: Planning and Implementation, 3rd ed., with H. Boyd and J. Larrache, Irwin/McGraw-Hill, 1999
"Patterns of Cooperation During New Product Development Among Marketing, Operations and R&D: Implications for Project Performance," with E. Olson, R. Ruekert and J. Bonner, Journal of Product Innovation Management, 2001
"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," with E. Olson and R. Ruekert, Journal of Marketing, 1995
"Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," with M. Bergen and S. Dutta, Journal of Marketing, 1992
Marketing Management: A Strategic Decision-Making Approach, 4th ed., with H. Boyd, J. Mullins and J. Larreche, Irwin/McGraw-Hill, forthcoming
This individual is not scheduled to teach in the last, current, or next term.