Carlson School of Management

Orville Walker Jr

Walker Jr,Orville C

Professor
Marketing
3-140 CarlSMgmt
612/624-0361
owalker@umn.edu


This individual has no current biography on record.

Salesforce Management, 6th ed., with G. Churchill, N. Ford, M. Johnson and J. Tanner, Irwin/McGraw-Hill, 2000

Marketing Strategy: Planning and Implementation, 3rd ed., with H. Boyd and J. Larrache, Irwin/McGraw-Hill, 1999

"Patterns of Cooperation During New Product Development Among Marketing, Operations and R&D: Implications for Project Performance," with E. Olson, R. Ruekert and J. Bonner, Journal of Product Innovation Management, 2001

"Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," with E. Olson and R. Ruekert, Journal of Marketing, 1995

"Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories," with M. Bergen and S. Dutta, Journal of Marketing, 1992

Marketing Management: A Strategic Decision-Making Approach, 4th ed., with H. Boyd, J. Mullins and J. Larreche, Irwin/McGraw-Hill, forthcoming

This individual is not scheduled to teach in the last, current, or next term.

This individual has no current activities on record.

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