Tony Haitao Cui, Associate Professor of Marketing, joined the faculty of the Carlson School in 2005 after earning his Ph.D. in Managerial Science and Applied Economics at the Wharton School, University of Pennsylvania. Cui teaches Ph.D., EMBA, MBA, EDP, and Undergraduate courses at the Carlson School. His research areas include behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He serves as Senior Editor at Production and Operations Management and serves on the editorial board of Marketing Science. He is an ad hoc reviewer for the journals Decision Sciences, European Journal of Operations Research, Information Systems Research, Journal of Marketing Research, Journal of Retailing, Management Science, Manufacturing & Service Operations Management, Marketing Science, Operations Research, Production & Operations Management, Review of Marketing Research, etc. Cui was selected as one of the Marketing Science Institute 2011 Young Scholars, and received the 3M Non-Tenured Faculty Award in years of 2007-2010.
“Recovering Service Failure in Distribution Channels,” with Yan Dong, Kefeng Xu, and Yuliang Yao (2013), minor revision, Marketing Science. Equal authorship.
“The Benefit of Uniform Price for Branded Variants,” with Yuxin Chen (2013), Marketing Science, 32(1) 36-50. Equal authorship.
“Behavioral Models of Managerial Decision-Making,” with Goldfarb, Avi, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, and Botao Yang (2012), Marketing Letters, 23(2) 405-421.
"When Acquisition Spoils Retention: Direct Selling vs. Delegation under CRM," with Yan Dong and Yuliang Yao (2011), Management Science, 57(7) 1288-1299. Equal authorship.
"Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," with Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, and Barbara E. Kahn (2010), Marketing Letters, 21(3) 301-315.
"Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis," with Teck-Hua Ho and Noah Lim (2010), Management Science, 56(11) 1891-1910. Equal authorship.
"The Length of Product Line in Distribution Channels," with Yunchuan Liu (2010), Marketing Science, 29(3) 474-482. Equal authorship.
"A Price Discrimination Model of Trade Promotions," with Jagmohan S. Raju and Z. John Zhang (2008), Marketing Science, 27(5) 779-795.
"Fairness and Channel Coordination," with Jagmohan S. Raju and Z. John Zhang (2007), Management Science, 53(8) 1303-1314.
"The Rise of Power Retailers in China and Manufacturers' Counter Strategies," with Z. John Zhang (2006), PKU Business Review (in Chinese), Vol. 24, No. 4, p. 96-99.
Editorial Board, Marketing Science
Senior Editor, Production and Operations Management
“Fairness Ideals in Distribution Channels,” with Paola Mallucci (2012), revising for third round review, Journal of Marketing Research. http://ssrn.com/abstract=2021248
“Competitive Implications of Haggling,” with Paola Mallucci and Z. John Zhang (2010), under revision for second round review, Management Science. Equal authorship.
“S-shaped Incentive Schemes and Pay Caps,” with Jagmohan S. Raju and Mengze Shi (2011), under first round review at Marketing Science. Equal authorship. http://ssrn.com/abstract=1799294
“Pharmaceutical Distribution through PBMs: Market Shares, Bargaining Power and Insurance Plan Heterogeneity,” with Preyas Desai (2010), under revision for resubmission to Management Science. Equal authorship.
“Competitive and Welfare Implications of Gift Cards,” with Chen, Yuxin and Z. John Zhang (2011), under revision for resubmission to Marketing Science. Equal authorship.
“Loss-Averse Reference Dependent Contract Choices in A Laboratory Moral Hazard Setting,” with Mrinal Ghosh, George John, and Madhu Viswanathan (2010), final preparation for submission to Management Science.
"Revenue Sharing versus Buyback Contracts: Influence of other Regarding Supplier Preferences,” with Karen Donohue and Yinghao Zhang (2011), final preparation for submission to Management Science. Equal authorship.
“Scheduled Flight Delays? Effective Service Failures under Firm Competition,” with Yan Dong and Kefeng Xu (2010), final preparation for submission to Marketing Science. Equal authorship.