Vladas Griskevicius is the University of Minnesota McKnight Land-Grant Professor of Marketing and Psychology. He studies the ancestral roots of modern consumer behavior and decision making. His areas of expertise include sustainability and green marketing, motivation and emotion, evolutionary psychology, social influence and persuasion, and conspicuous consumption.
Griskevicius has received the Best Article Award from the Journal of Consumer Research, Best Paper Award from the Society for Consumer Psychology, the SAGE Scholar Early Career Award in Social and Personality Psychology, and multiple awards from the Human Behavior and Evolution Society. His research has been featured on the Discovery Channel, the Economist, New York Times, Wall Street Journal, BBC News, FOX News, CNN, and TIME magazine. Griskevicius recently received the Best Teacher Award at the Carlson School of Management and two major grants from the National Science Foundation.
"When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments." Griskevicius, V., Ackerman, J. A., Cantu, S. M., Delton, A. W., & Robertson, T. E., Simpson, J. A., Thomson, M. E., & Tybur, J. M. Psychological Science (2012)
"Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect," Hill S. E., Rodeheffer, C., Griskevicius, V., Durante, K. M., & White, A.E. Journal of Personality and Social Psychology (2012).
"The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Griskevicius, V., Tybur, J. M., Ackerman, J. A., Delton, A. W., Robertson, T. E., & White, A. E. Journal of Personality and Social Psychology (2012)
"Consumer Decisions in Relationships," Simpson, J. A., Griskevicius, V., & Rothman, A. Journal of Consumer Psychology, Target Article (2012)
"Sex Ratio and Women’s Careers: Does a Scarcity of Men Lead Women to Choose Briefcase Over Baby?" Durante, K. M., Griskevicius, V., Cantu, S.M., Simpson, J.A, & Tybur, J.M. Journal of Personality and Social Psychology (2012)
"Ovulation Leads Women to See Sexy Cads as Good Dads," Durante, K.M., Griskevicius, V., Simpson, J.A., Cantu, S.M., & Li, N.P. Journal of Personality and Social Psychology (2012).
"The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship," Griskevicius, V., Cantu, S., & Van Vugt, M. Journal of Public Policy and Marketing (2012)
"The Evolutionary Basis of Risky Adolescent Behavior: Implications for Science, Policy and Practice," Ellis, B. J., Dahl, R.E., Del Giudice, M., Figueredo, A.J., Gray, P., Griskevicius, V., et al. Developmental Psychology (2012)
"Economic Decision Biases and Fundamental Motivations: How Mating and Self-Protection Alter Loss Aversion," Li, Y. J., Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. Journal of Personality and Social Psychology (2012)
"Evolution, Stress, and Sensitive Periods: The Influence of Unpredictability in Early versus Late Childhood on Sex and Risky Behavior," Simpson, J. A., Griskevicius, V., Kuo, S. I., Sung, S., & Collins, W. A. Developmental Psychology (2012)
"Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior," Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux C., & Li, N.P Journal of Consumer Research (2011)
"Reciprocity By Proxy: A Novel Influence Strategy for Stimulating Cooperation," Goldstein, N. J., Griskevicius, V., & Cialdini, R. B. Administrative Science Quarterly (2011)
"Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D., & Beal, D.J. Journal of Personality and Social Psychology (2011)
"The Influence of Mortality and Socioeconomic Status on Risk and Delayed Rewards: A Life History Theory Approach," Griskevicius, V., Tybur, J.M., Delton, A.W., & Robertson, T. E. Journal of Personality and Social Psychology (2011)
"Let’s Get Serious: Communicating Commitment in Romantic Relationships," Ackerman, J. A., Griskevicius, V., & Li, N. P. Journal of Personality and Social Psychology (2011)
"The Environmental Contingency of Life History Strategies: Influences of Mortality and Socioeconomic Status on Reproductive Timing," Griskevicius, V., Delton, A.W., Robertson, T.E., & Tybur, J.M. Journal of Personality and Social Psychology (2011)
"The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions," Griskevicius, V., Shiota, M.N., & Nowlis, S. Journal of Consumer Research (2010)
"Renovating the Pyramid of Needs: Contemporary Extensions Built Upon Ancient Foundations," Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. Perspectives on Psychological Science (2010)
"Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Griskevicius, V., Tybur, J.M, & Van den Bergh, B. Journal of Personality and Social Psychology (2010)
"Influence of Different Positive Emotions on Persuasion Processing: A Functional Evolutionary Approach," Griskevicius, V., Shiota, M.N., & Neufeld, S. Emotion (2010)
"Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Griskevicius, V., Tybur, J.M., Gangestad, S.W., Perea, E.F., Shapiro, J.R., & Kenrick, D.T. Journal of Personality and Social Psychology (2009)
"Microbes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Tybur, J.M., Lieberman, D., & Griskevicius, V. Journal of Personality and Social Psychology (2009)
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," Griskevicius, V., Goldstein, N.J. Mortenson, C.R., Sundie, J. M., Cialdini, R.B., & Kenrick, D. T. Journal of Marketing Research (2009)
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Goldstein, N.J., Cialdini, R.B., & Griskevicius, R.B. Journal of Consumer Research (2008)
"Applying (and Resisting) Peer Influence," Griskevicius, V., Cialdini, R.B., & Goldstein, N.J. . Sloan Management Review (2008)
"Blatant Benevolence and Conspicuous Consumption: When Romantic Motives Elicit Strategic Costly Signals," Griskevicius, V., Tybur, J.M., Sundie, J.M., Cialdini, R.B., Miller, G.F., & Kenrick, D. T. Journal of Personality and Social Psychology (2007)
"The Constructive, Destructive, and Reconstructive Power of Social Norms," Schultz, P.W., Nolan, J.P., Cialdini, R.B., Goldstein, N.J., & Griskevicius, V. Psychological Science (2007)
"Peacocks, Picasso, and Parental Investment: The Effects of Romantic Motives on Creativity," Griskevicius, V., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
"Going Along Versus Going Alone: When Fundamental Motives Facilitate Strategic (non)Conformity," Griskevicius, V., Goldstein, N.J., Mortensen, C.R., Cialdini, R.B., & Kenrick, D.T. Journal of Personality and Social Psychology (2006)
"They All Look the Same to Me (Unless They're Angry): From Out-group Homogeneity to Out-group Heterogeneity," Ackerman, J.M., Shapiro, J.R., Neuberg, S.L., Kenrick, D.T., Becker, D.V., Griskevicius, V., Maner, J.K., & Schaller, M. Psychological Science (2006)
Best Paper Award, Journal of Consumer Research, 2011
Best Teacher Award, Carlson School of Management, 2011
SAGE Scholar Early Career Award in Social and Personality Psychology, 2012
McKnight Land-Grant Professorship, University of Minnesota, 2010-2013
Best Paper Award, Society for Consumer Psychology, 2007
Best New Investigator Award, Human Behavior & Evolution Society, 2008
National Science Foundation Grant "Life History Theory and Risky Behavior" (2011-2014: $400,000)
National Science Foundation Grant "Fundamental Goals and Decision Making" (2009-2012: $600,000)
Editorial Board: Journal of Personality and Social Psychology (2008-present)
Editorial Board: Journal of Consumer Psychology (2012-present)
