Carlson School of Management

Yi Zhu

Zhu,Yi

Assistant Professor
Marketing
yizhu@umn.edu


Yi Zhu received his PhD in Business Administration from University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he came to Vancouver, where he received his M.A. in Economics from University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, search advertising, media slant, and Chinese economy. His recent works have appeared or forthcoming at Marketing Science and Management Science. He served as an ad hoc reviewer for several top business journals and international conferences, including Marketing Science, Management Science, Journal of Marketing Research, Information Systems Research, Marketing Letters, International Conference on Information Systems, and others. 

Among 2013 graduates at USC, Zhu is one of the six awardees of the 2013 USC PhD Achievement Award. He has also won the 2011 James S. Ford/Commerce Associates Ph.D. Fellowship and many other awards during his time at USC. His dissertation has won Shankar-Spiegel Best Dissertation Proposal Award and received CIBER dissertation grant. His other research was funded by Net Institute Grant and the Marketing Science Institute. Zhu was recognized by the Chinese Ministry of Education to be one of the top nine Chinese doctoral students studying abroad for his outstanding academic achievement and research in 2012 —among all graduate students across all subjects.


“Television Advertising and Online Search,” Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu, (forthcoming), Management Science.

“Hybrid Advertising Auctions,” Yi Zhu and Kenneth C. Wilbur, Marketing Science, 30(2):249-273.

“Click Fraud,” Kenneth C. Wilbur and Yi Zhu, Marketing Science, 28(2): 293-308.

“Private Sector Industrialization in China: Evidence from Wenzhou,” John Strauss, Edward Yanmin Qian, Minggao Shen, Dong Liu, Mehdi Majbouri, Qi Sun, Qianfang Ying and Yi Zhu, in Community, Market and Sate in Development, ed. by Keijiro Otsuka and Kaliappa Kalirajan, Palgrave-McMillan Publishing, 2010.

“An Analysis of the Impact of Advertising Budget in Position Auctions,” Shijie Lu and Yi Zhu.

2012 The Center for International Business Education and Research Dissertation Grant, $1,000

2010 Marketing Science Institute and the Wharton Interactive Media Initiative Research Grant (with Kenneth C. Wilbur and Mingyu Joo), $12,000

2008 Net Institute Summer Research Grant (with Kenneth C. Wilbur), $3,000

2007 US-China Institute Graduate Summer Fieldwork Grants, USC, $2,700

2013 USC PhD Achievement Award, $2,500

2013 USC Graduate School Travel Award, $1,500

2012 Shankar-Spiegel Best Dissertation Proposal Award, Direct Marketing Association , $3,000

2012 AMA-Sheth Doctoral Consortium Fellow, University of Washington

2012 Extraordinary Potential Prize of Chinese Government Award for Outstanding Self-Financed Students Abroad, Chinese Ministry of Education, $10,000

2012 Summer Research Travel Grants, Marshall-USC, $1,400

2011 James S. Ford/Commerce Associates Ph.D. Fellowship, Marshall-USC, $4,500

Additional Links


Education

PhD, 2013
Business Administration (Marketing)
University of Southern California

MA, 2004
Economics
University of British Columbia

MA, 2002
Management
Shanghai Academy of Social Sciences

BE, 1998
Industry Engineering
Shanghai University of Electric Power


Expertise


Intranet Links

Let's Get Social!

Give  Contact  Visit

A to Z Directory | Faculty Directory

321 19th Ave. S., Minneapolis, MN 55455 | 612-625-0027 | 877-625-6468