Yi Zhu received his PhD in Business Administration from University of Southern California (USC) in 2013. He worked as a consultant at Shanghai Investment Consulting Corporation before he came to Vancouver, where he received his M.A. in Economics from University of British Columbia. His research interests focus on the application of industrial organization models in marketing, online auctions, search advertising, media slant, and Chinese economy. His recent works have appeared or forthcoming at Marketing Science and Management Science. He served as an ad hoc reviewer for several top business journals and international conferences, including Marketing Science, Management Science, Journal of Marketing Research, Information Systems Research, Marketing Letters, International Conference on Information Systems, and others.
Among 2013 graduates at USC, Zhu is one of the six awardees of the 2013 USC PhD Achievement Award. He has also won the 2011 James S. Ford/Commerce Associates Ph.D. Fellowship and many other awards during his time at USC. His dissertation has won Shankar-Spiegel Best Dissertation Proposal Award and received CIBER dissertation grant. His other research was funded by Net Institute Grant and the Marketing Science Institute. Zhu was recognized by the Chinese Ministry of Education to be one of the top nine Chinese doctoral students studying abroad for his outstanding academic achievement and research in 2012 —among all graduate students across all subjects.
“Television Advertising and Online Search,” Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu, (forthcoming), Management Science.
“Hybrid Advertising Auctions,” Yi Zhu and Kenneth C. Wilbur, Marketing Science, 30(2):249-273.
“Click Fraud,” Kenneth C. Wilbur and Yi Zhu, Marketing Science, 28(2): 293-308.
“Private Sector Industrialization in China: Evidence from Wenzhou,” John Strauss, Edward Yanmin Qian, Minggao Shen, Dong Liu, Mehdi Majbouri, Qi Sun, Qianfang Ying and Yi Zhu, in Community, Market and Sate in Development, ed. by Keijiro Otsuka and Kaliappa Kalirajan, Palgrave-McMillan Publishing, 2010.
“An Analysis of the Impact of Advertising Budget in Position Auctions,” Shijie Lu and Yi Zhu.
2012 The Center for International Business Education and Research Dissertation Grant, $1,000
2010 Marketing Science Institute and the Wharton Interactive Media Initiative Research Grant (with Kenneth C. Wilbur and Mingyu Joo), $12,000
2008 Net Institute Summer Research Grant (with Kenneth C. Wilbur), $3,000
2007 US-China Institute Graduate Summer Fieldwork Grants, USC, $2,700
2013 USC PhD Achievement Award, $2,500
2013 USC Graduate School Travel Award, $1,500
2012 Shankar-Spiegel Best Dissertation Proposal Award, Direct Marketing Association , $3,000
2012 AMA-Sheth Doctoral Consortium Fellow, University of Washington
2012 Extraordinary Potential Prize of Chinese Government Award for Outstanding Self-Financed Students Abroad, Chinese Ministry of Education, $10,000
2012 Summer Research Travel Grants, Marshall-USC, $1,400
2011 James S. Ford/Commerce Associates Ph.D. Fellowship, Marshall-USC, $4,500