Carlson School of Management

Kenneth Roering

Roering,Kenneth J

3-167 CarlSMgmt

Ken Roering, Professor of Marketing at the Carlson School of Management, is a prolific researcher and highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal and interorganizational relations.  He has been at the University of Minnesota since 1981 and has served as a consultant to companies including 3M, The Pillsbury Company, IDS/American Express, Whirlpool, Cargill, Motorola, and many others.  Roering also serves on the boards of directors of both Arctic Cat, Inc. and Transport America and is a past board member at Sheldahl Inc., TSI Inc., Ultimap Inc., Midwest Importers, the Children’s Theater Company, and Mid America Bank.  Roering currently teaches with the CEMBA program at the Carlson School and with the Marketing Department.

"Customer Linked Strategies for Industrial Businesses," with R. Cardozo and S. Shipp, Journal of Business and Industrial Marketing, 1991

"New Ventures Survival in Emerging High Technology Industries," with W. Roering, High Technology: Theoretical and Empirical Foundations, 1991

"A Theory of Cooperation and Competition by New Ventures in Emerging Industries," with W. Roering, Strategic Leadership in High Technology Organizations, 1990

"Picking Proper Paradigms: Alternate Responsibilities and Organizational Behavior and Their Implications for Marketing Management Research," with O. Walker and R. Ruekert, Annual Review of Marketing, 1987

Review of Marketing, American Marketing Association, 1981

This individual is not scheduled to teach in the last, current, or next term.

Marketing innovation and new product

Vice-president, board of directors, and doctoral consortium faculty: American Marketing Association

Editorial board, Journal of Marketing

University Senate

Board of directors, Transport Corporation of America, Arctic Cat

Consultant for 3M, Pillsbury, Cargill, Sheldahl, Motorola, American Express, Carlson Companies

Editorial board, Journal of Marketing Research

Chair, Doctoral Dissertation Competition


Marketing planning and corporate strategy

Marketing and R&D interaction

Marketing productivity

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PhD, 1972
Business Administration
Univ. of Iowa

BA, 1964

St. John's Univ.


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