Carlson School of Management

Xiaolin Li


Marketing PhD Candidate
Carlson Marketing
4-165 CarlSMgmt

Xiaolin Li is a Ph.D. Candidate in the Marketing Department at the University of Minnesota, Carlson School of Management. She came to the Carlson School with a M.A. in Economics from Peking University in Beijing, China.

Li's core interest is business-to-business marketing. Among the topics of particular interest are a) salesforce compensation, b) marketing channels, and c) procurement behavior. In her work, Li employs both observational data as well as field experiments to study these topics. She emphasizes the use of structural econometric models to uncover the theoretical mechanisms.

• Xiaolin Li, Raghunath Rao and Om Narasimhan , “Memory Imperfections and Messaging Strategy,” (Revised and Re-submit, Management Science)

• Madhu Viswannathan, Xiaolin Li, Om Narasimhan, and George John, “Is Cash King? A Field Intervention on Mental Accounting in a Salesforce,” (Under Review, Journal of Marketing Research)

This individual has no current activities on record.

Additional Links


M.A., 2009
Peking University

B.S., 2006
Information Systems
Central University of Finance and Economics


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