Carlson School of Management

Robert Hansen

Hansen,Robert A

Associate Professor
Marketing
3-418 CarlSMgmt
612/624-4590
rhansen@umn.edu


Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, Thermo-King, HB Fuller, Pentair, Rexam and others. He has consulted with a number of public sector organizations including, The Minnesota Department of Transportation, The Minnesota Department of Trade and Economic Development, and the National Highway Traffic Safety Administration. A sample of his private sector consulting clients includes NCR, Martin Williams Advertising, Business Incentives, Becton Davidson, The Limited Stores, Centex Homes and Fairview Southdale Hospital. Hansen is on the Board of Directors at Fastenal Company and is a member of the Audit Committee and Chair of the Compensation Committee and he is on the Board of Directors of Minnesota Sinfonia where he is Chair of the Marketing Committee. He currently teaches in the Part Time MBA program and is Faculty Director and principle instructor for two programs that he developed for the Executive Development Center, Fundamentals of Marketing and Business to Business Marketing Strategy.

"The Right Message: Creating a Real Dialog with Customers Means More than Just Collecting Information," Marketing Management 13 (July/August 2004) 42-46.

"A Guide to Doing Business in Minnesota," with T. Kylstad, The Norwegian American Chamber of Commerce, 1984

"Increasing Response to Industrial Surveys," with C. Tinney and W. Rudelius, Industrial Marketing Management, 1983

"Heuristic Crosstabulation: A Managerially Oriented Method for Analyzing Consumer Attitude Information," AMA Education Conference Proceedings, 1981

"A Self-Perception Interpretation of the Effects of Monetary and Non-Monetary Incentives on Mall Survey Respondent Behavior," Journal of Marketing Research, 1980

This individual is not scheduled to teach in the last, current, or next term.

This individual has no current activities on record.

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Education

PhD, 1973
Marketing
Statistics and Quantitative Methods, Univ. of Wisconsin

MBA, 1970
Marketing and Quantitative Methods
Univ. of Wisconsin

BS, 1967
Agricultural Sciences and Business
Univ. of Wisconsin


Expertise


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